Fenty Beauty, INNISFREE, Paula’s Choice & More: This Week’s Dope Beauty Drops You Gotta Cop!


Embark on a whirlwind journey through the latest and best in makeup, skincare and perfume innovations!

From Paula’s Choice’s game-changing 25% Vitamin C + Glutathione Clinical Serum, to Montblanc’s all-new Explorer Platinum fragrance that captures the essence of high-altitude adventure – it’s time to elevate your makeup, skincare and perfume game with these remarkable new releases.

Here are our picks of this week’s top beauty drops!


Paula’s Choice unveils its latest skincare innovation, the 25% Vitamin C + Glutathione Clinical Serum, a clinical-grade serum designed to revolutionise your skincare routine. This potent serum boasts a highly-stable 25% Vitamin C formulation, expertly crafted to address uneven skin tone, enhance radiance, improve elasticity, and firmness – all without the discomfort of irritation. What sets it apart is the pro-collagen formula, which offers visible results that redefine your skin’s vibrancy. The unique combination of oil-and-water soluble Vitamin C ensures precise targeting of stubborn discolorations while minimising potential irritation. 

Thanks to the innovative GAP technology (Glutathione Amino Acid Precursors), your skin receives a powerful antioxidant boost, providing protection and vitality. Clinical testing has proven its efficacy, with 94% experiencing visible improvements in discoloration and 91% enjoying a brighter complexion*. Mark your calendars for 17th October 2023, and embrace the transformative power of Paula’s Choice 25% Vitamin C + Glutathione Clinical Serum.

To celebrate this remarkable launch, Paula’s Choice offers an enticing promotion. From 17th to 29th October, every purchase of the new serum comes with a complimentary C5 Super Boost Moisturizer worth RM90. Whether you’re new to the world of Vitamin C or seeking to rejuvenate your skin, Paula’s Choice has you covered. Elevate your skincare routine and brighten your complexion with their range of Vitamin C products, including the C5 Super Boost Eye Cream, C15 Super Booster, and more, all available at a 15% discount. It’s time to unlock the radiant, healthy skin you’ve always desired with Paula’s Choice.

For more, visit the Paula’s Choice website


Experience the ultimate in makeup removal and skincare with Hada Labo’s new Micellar Cleansing Water collection. This revered Japanese brand introduces a revolutionary cleansing formula that not only removes makeup, but also deeply cleanses pores and excess sebum, leaving your skin fresh, clean, and ready to shine. Infused with double hyaluronic acid, it provides added moisture and radiance, all while being gentle enough for sensitive skin. No more dryness or stinging – just clean and radiant skin.

For those struggling with clogged pores and oily skin, the “Hada Labo Pore Refining Micellar Cleansing Water” is a game-changer. It dissolves all makeup, even waterproof mascara, while exfoliating dead skin cells and eliminating blackheads. The “Hada Labo Skin Purifying Micellar Cleansing Water” is the ultimate solution for oily-prone skin, swiftly removing makeup and impurities while absorbing excess sebum. Both variants are available for purchase at major pharmacies and online retailers. Unleash your true beauty effortlessly with Hada Labo’s Micellar Water and transform your skincare routine. 

Both variants are available for purchase at major pharmacies, supermarkets, and popular e-commerce sites like Shopee and Lazada.


Fenty Beauty is back with a bang with the all-new Fenty Icon Velvet Liquid Lipstick in six captivating shades that will redefine your lip game. Rihanna’s brainchild, this luxurious lipstick (priced at RM140) promises long-lasting, velvety-matte perfection that won’t leave your lips feeling lifeless. The creamy formula, known for its one-swipe full coverage, is now available in an extended range, featuring more neutrals, a stunning new red, and their first-ever berry shade, making it the ultimate fall accessory. It’s the matte lipstick you’ve always dreamt of, offering plush comfort, lightweight wear, and a texture that keeps fine lines and dryness at bay.

The Fenty Icon Velvet Liquid Lipstick collection redefines luxury with its whipped formula, delivering a rich and velvety matte finish that endures. Its lightweight and comfy texture ensures a smooth, kissable pout, while the precise doe-foot applicator allows for effortless application. Plus, the lipstick comes in six universally flattering shades and boasts sleek, iconic packaging with holographic and translucent logos. Get ready to fall in love with a new kind of matte that will keep you looking chic all day long.

The Fenty Beauty Fenty Icon Velvet Liquid Lipstick is now available in-store and online.


INNISFREE is taking skincare to a whole new level with its favourite mask collection, each tailored to address specific skin concerns. The Active Mask line features an impressive array of masks, each packed with a powerful combination of five key ingredients: hyaluronic acid, ceramide, madecassoside, vitamin C, and idebenone. These masks offer an effective delivery of active ingredients, ensuring your skin gets the nourishment it deserves. Whether it’s hydration, revitalization, or radiance you seek, INNISFREE’s Active Masks have got you covered.

For those battling tired, lackluster skin, the Black Tea Youth Enhancing Ampoule Mask is a game-changer. Concentrating INNISFREE’s popular Black Tea Youth Enhancing Ampoule into an easy-to-use sheet mask, it promises firmer, healthier, and glowing skin. With an impressive 34.5% improvement in skin elasticity after just one use, it’s the ultimate reset for fatigued skin. And INNISFREE doesn’t stop at the face – its Special Care Masks extend nourishing care to your hands and feet. After enduring rough environments, give your hands and feet the tender loving care they deserve, leaving them feeling soft, supple, and thoroughly pampered.

For more, visit the INNISFREE website


Montblanc, synonymous with exploration and innovation, introduces the Montblanc Explorer Platinum, the latest addition to its iconic Explorer collection. This fragrance encapsulates the unyielding spirit of adventure and the allure of uncharted territories. For true explorers, the journey never truly ends; there are always new frontiers to conquer, boundaries to push, and heights to ascend. Montblanc Explorer embodies this relentless pursuit of the extraordinary, offering adventurers a chance to challenge their limits once more.

The Montblanc Explorer Platinum captures the essence of a high-altitude expedition, infusing a powerful woody fragrance with an enhanced bottle design. Scaling the peaks is a journey filled with challenges and unpredictability, yet it remains one of the most exhilarating and inspiring experiences. This new addition to the collection presents a modern take on woods, symbolizing the ascent of an adventurer into the mountains.

Crafted by renowned perfumers Bruno Jovanovic, Nathalie Lorson, and Fabrice Pellegrin, the fragrance embodies the rugged elegance of noble woods, enlivened by the freshness of Cypress and an airy crispness, resulting in a scent that exudes bold and refined masculinity. Montblanc Explorer Platinum invites you to embark on an olfactory adventure and rediscover the thrill of exploration.

For more, visit the Montblanc website

The post Fenty Beauty, INNISFREE, Paula’s Choice & More: This Week’s Dope Beauty Drops You Gotta Cop! appeared first on Hype MY.

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