No doubt, over the years, deploying seamless eCommerce platforms and CMS has enhanced the download speed of shopping websites. However, the best one always stays. It means until you offer the fastest speed, you’re not going to retain customers. The moment they see that your site is to taking too much time to load, they leave and switch to an alternative site for better experience.
While it is widely stated that eCommerce site needs to have every page loading within 2-3 seconds, speed is also a vital aspect for SEO rankings. The below tips explain some proven tricks to optimise the speed of your eCommerce site and increase its leads potentiality.
Reduce the Size of Pages
Caching technology is a must
Try using the eCommerce platform or CMS that is accompanied by in-memory technology or commonly called caching to avoid the unnecessary accessing of the database. Caching stores in the memory product catalogues, buyers details and other information like site-search indexes. It actually stores the data use of the space of RAM on the server to store data.
Content Development Network or CDN is a group of highly optimised servers which distribute the load for content delivery via the server which lays closest to the position of the customer. With CDN, the site content gets copied in each of the location servers which makes the experience of users faster and smooth.
Compress images to improve load time
Optimised JPEGs are a high priority if you want to dramatically cut down the load time. Many eCommerce platforms help retailers with image optimiser to reduce or compress the size of images without compromising on the quality. Thus, go for web optimised images as they are mostly efficient, size-wise and browser-wise and makes no noticeable loss on the quality of images.
Make use of efficient coding
Advanced programming approach such as splitting up of page content loading with AJAX, and enabling the server-side page caching help improving the load times. So, go for the eCommerce platform that empowers your developers to leverage programming techniques that reduce down HTTP requests pages and save often used files.
When it is about optimising the speed of your eCommerce site, there’s a lot of things to consider. However, the tips explained above are easy to deploy overnight and have already proved to elevate the speed of eCommerce sites. All you need is a powerful eCommerce CMS or platform that gives enough scopes and tools to leverage for load speed optimisation.