Branding is often dismissed as something distant or even unattainable to small business owners, especially those who are new to Network Marketing. Guess what? Nothing could be further from the truth.
The less money you have to spend on advertising, the more important branding is. One of the reasons so many entrepreneurs dismiss branding is because they feel that they have to spend hundreds if not thousands of dollars on ads or hyped up websites. Generally, when people think of brand, they think Coke or Pepsi. The kind of branding I'm talking about does not require you buying billboard space or running expensive commercial ad campaigns. Let's go back for a second and look at why people join other people in business. It's really quite simple. People join and buy from people they like and trust It's time to start thinking of the word, "brand" as the desire that you instill in prospects to do business with you.
It's about being able to lead your prospect into a story that compels them to partner up with you or buy from you over and over again. Branding is an endless seduction and constant relationship building with your prospects. As a small business owner, you have to find new ways to connect with your prospects constantly! How do I suggest you build your brand without spending thousands of dollars on advertising?
For starters, you can start with you. You have to find creative ways to share your story. Sharing your story allows your prospect to connect and resonate with you. Let's face it, people are more inclined to buy from you or join you in business if they know who you are and if they feel you can help them get what they want. You have to constantly build your brand by educating your prospects and providing value that they can use to help them get what they want. If you focus on giving value first and promotion second, then you will constantly be building your brand in your prospects eyes.
They'll start to see you more as a leader, an expert, someone who has the answers, rather than someone trying to pitch a business opportunity or sell a product. You can definitely build your brand without spending a dime on traditional advertising. Get to know your prospects, identify them why, create your story around that why, provide true value and focus on giving your prospects what they want. In turn, you'll set yourself up to getting everything you want.
