It makes sense that one would spend some time looking over home business reviews when trying to decide on a business or way to make money from home online.
We have all been kind of programmed to look for these kinds of things because we like to see an individuals opinion of something to give us a feeling of comfort in spending money. The fact is many of these home business reviews are provided by people who have financial incentive to recommend certain things.
This is really no different than traditional offline advertising where, for years, we have had or favorite celebrities prance out online and recommend certain products and services. We pay attention to these things and even often make purchases based upon it even though we do not really know that celebrity at all. We do know they are being paid to recommend something even if they may not use it in real life. How valid is that recommendation really?
The same holds true with many of the home business reviews you will find online. There certainly are some great ways to start a home business and being online opens the possibilities even wider than ever. The scary thing is many of these reviews of business programs are blindly recommending things that are actually good products.
The problem is many of the reviewers no little more about the program than anyone else who would read the merchant sales page. This makes for a bogus opinion by that writer even though they are recommending a top quality product.
Look for the guy that provides inside information about a home business program as a sign he at least has the program and has spent some time going through it to provide value to his review.