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Why 2016 Was Not The Worst Year Ever

While many of us eagerly anticipated the start of the new year, one that would bring a clean slate for all that looked forward to new beginnings and an abundance of opportunity, many of us may have neglected to rejoice in some of the most significant moments of 2016 that were just as groundbreaking as they were heart warming. Starting from the very first month, a period of transition that gave momentum for the rest of the year to unfold, each month to follow brought a series of events that made for some of the most talked about viral news stories in history. From viral stories of the UK to viral stories of the US, award winners to those that had the fortune of making the Forbes list, ’16 had just as much controversy as it did celebratory moments. So, is 2016 the worst year ever? After a th...

Voice: the future of next-gen search – expert predictions

The expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. The development of these systems and the recent improvements in their ability to interpret natural language queries have made voice search easier and more accurate. By examining the 2016 edition of Mary Meeker’s annual Internet Trends Report 2016, we can see an explosive growth in voice queries, according to Google Trends. In her report, Meeker notes that queries associated with voice commands have risen more than 35-fold since the launch of the iPhone and Google Voice Search. To adapt your digital marketing efforts to this tre...

You can still upgrade to Windows 10 using an old Windows 7 and 8 product key

As we're all doubtless aware, Microsoft's freebie upgrade to Windows 10 offer officially expired at the end of last month – but apparently Windows 7/8.1 users can still use their product keys to successfully install Redmond's newest OS. We knew it was the case that if you had used your Windows 7/8.1 product key to install and upgrade to Windows 10 on your PC in the past, and then thought better of it and reverted, you could still use that key going forward to reinstall and activate Windows 10 on that machine. But apparently, you can use any old Windows 7/8.1 key – regardless of whether it's had any truck with a Windows 10 upgrade in the past – to install the newest OS, as ZDNet reports. Indeed multiple sources have said this is the case, so essentially anyone can still upgrade using their ...

The bad guys come out to play in Suicide Squad

This is not your typical superhero movie. Not when it revolves around a bunch of super-powered villains and misfits whom humanity would rather forget ever existed. With Superman dead (or is he?), Earth has no defence against the next big threat – metahuman or otherwise. The solution? Take these dregs of society out of prison and task them to battle the evil that awaits. This is the premise of Warner Bros’ latest flick, Suicide Squad. “No one has made a comic book movie about bad guys. To me, the good guys are boring, they’re always gonna do the right thing. Bad guys are mysterious and unpredictable,” says David Ayer, the film’s director and writer during a series of round-table interviews in New York. Joel Kinnaman, who plays the role of Suicide Squad commander Rick Flag shares a similar v...

AirAsia’s inflight magazine sees an increase in distribution

The Audit Bureau of Circulations, Malaysia (ABCM) has completed its audit process on AirAsia’s inflight magazine – travel 3Sixty for the period of January to December 2015, and the magazine has seen an increase of 12% in average net distribution per publishing issue throughout that period. Back in 2014, travel 3Sixty was the only inflight publication in Malaysia and the region to be audited by ABCM and it continues to maintain this status for 2015. Datuk Kamarudin Meranun, publisher of travel 3Sixty said, “Our inflight publication is one of a kind, reaching out to millions of travellers every month and providing advertisers with high value and even higher visibility. We are proud to be the only inflight publication in this region to be audited by ABC and this is our commitment towards tran...

MSA shuffles leadership team, names new president and VP

The Media Specialists Association of Malaysia (MSA) has appointed Yap Chee Weng and Sivanathan Krishnan as president and vice president respectively. Yap is the CEO of Dentsu Media Malaysia and Krishnan is CEO of Trapper Media Group. Krishnan confirmed both the roles to A+M. Andreas Vogiatzakis, was recently appointed as the CEO of Havas Media Malaysia operations and was formerly the president of MSA. He held the president role since May this year. He was previously the long standing CEO of Omnicom Media Group Malaysia. Longstanding managing director of VivaKi, Wong Pi Yee, held the role of vice president. Meanwhile, Yap joined Dentsu Malaysia in 2011 as chief media officer and was promoted to the chief executive role one year later. He is also the chairman of the Auditing Bureau of Circul...

Chinese school classes in Malaysia have been around since 1819!

Every now and again, Chinese language schools in Malaysia are embroiled in controversies. Some people claim these schools are “a source of disunity” while others clamour for their closure, says Tan Sri Dr Fong Chan Onn, a former Deputy Minister of Education. Uneasy that vernacular schools are still misunderstood even after almost 59 years of independence, Dr Fong, 72, felt strongly about setting things right. Since much has been written about the matter – he himself has contributed many research papers and books on applied economics and education – Dr Fong contemplated addressing the issue in a different way. “I thought the best way to portray the history, development and current status of Chinese schools is through a photographic form. Hopefully, not only the Chinese community but all Mal...

Windows 10 week: You have until Friday to upgrade to Windows 10 for free

This article is part of TechRadar's Windows 10 week. Microsoft's latest operating system turns from a free to a paid upgrade on July 29, and we're looking to answer the question of whether it's good for you. Windows 10 has been a free upgrade for Windows 7/8.1 users for the past year, but the deadline for that freebie is about to expire towards the end of this week. So if you've been on the fence, and you've not upgraded yet, be aware that you've only got a few days left to make the move – the offer expires when Friday comes to a close (July 29). After that, you'll have to pay for Windows 10, and the operating system will set you back £100 (or $120 over in the US, which is about AU$160). Boosted adoption Windows 10 has been picking up users at a decent pace, and we expect that the figures ...

What international brands can learn from China’s early adopters

Hong Kong is traditionally positioned as "the world’s gateway to China". As marketers and business transformers, Hong Kong is often sold as a well-positioned strategic hub for brands wanting to enter the world’s largest economy. The city is in the perfect position to access a billion Chinese consumers and its professionals best understand the brand-thirsty burgeoning Chinese middle class. But that gateway now swings both ways. More and more Chinese brands are beginning to look outwards, ready to take their stories to a world open to products “Made in China”. Just look at the success of Huawei, a brand that now sits proudly among the world’s top 100 Most Valuable Brands. And let’s not forget the impact Jack Ma and his special brand of customer-centric genius has had on the West. So, does th...

Unilever sharpens focus on male grooming, acquires Dollar Shave Club

Unilever is upping its competitive streak with its latest bid to purchase Dollar Shave Club. Founded in 2012 and headquartered in California, Dollar Shave Club (DSC) has grown into a full male grooming business that has transformed the shaving category with its lifestyle brand empowering 3.2 million members. In 2015, DSC had turnover of US$152 million and is on track to exceed US$200 million in turnover in 2016. While terms of the transaction were not disclosed, according to numerous news sources, Unilever paid about US$1 billion in an all-cash deal. The transaction is expected to close during the third quarter. DSC began in March 2012 with a simple offering: deliver high-quality razors for a few bucks a month. Since then it garnered global attention following Dubin’s guerrilla marketing s...

German lawmakers want to require black boxes for autonomous cars, report says

Following two confirmed Tesla Autopilot-related crashes in the U.S., including a fatality, German lawmakers are planning legislation that would require carmakers to include a black box for cars. More commonly associated with aircraft, the proposed black box would record when an autonomous system was engaged, when the car asked the driver to retake driving duties and when a human driver took control or not, according to Reuters. The intent of this legislation would help both carmakers, regulators and law enforcement officials determine who is responsible in the event of an autonomous car crash. Both Volvo and Mercedes-Benz have said they will accept responsibility for the actions of its cars when in autonomous driving mode. I suspect, though, simply knowing when the system was engaged or no...

Did Nintendo lose out by not launching Pokemon Go in Singapore?

Unless you live under a giant rock, you’d know Nintendo’s latest game Pokemon Go has caused quite a stir worldwide since its launch about a week ago. From causing traffic problems to job losses due to anger management issues over the game, the Pokemon Go has definitely roused emotions. The game is currently available in the United States, Australia, New Zealand and Japan. While a global roll-out was planned, according to several media reports, is currently on pause due to technical difficulties. According to Wall Street Journal, Pokemon Go has already added more than a staggering US$9 billion to Nintendo’s market value. It is also starting to surpass Twitter in number of daily active users on Android. For those of us not heavily involved with the game, here’s how it works. Users need to tu...