How Courts Malaysia leverages customer data to deliver personalized and targeted marketing programs

Courts is a leading consumer electronics and furniture retailer in South East Asia with a network of 60 stores in Malaysia. With one of the largest customer base in the country, they wanted to leverage this data and send personalized promotions to targeted segments. Capillary, a trusted partner of Courts for more than 3 years, helped mine customer data, analyze consumer behaviour and design a marketing strategy that delivered ‘the right message, to the right target, at the right time’. As an outcome, customers came back to stores more often and Courts was able to see an uplift in repeat purchase rate.