eCommerce is one of the most important facets of the Internet to have emerged in the recent times, which involves carrying out business over the Internet with the assistance of interlinked, networked computers. It has changed the traditional method of business by buying and selling of goods, services, and transfer of funds through digital communications. There can be many business models based on the specific needs of each person or business that launches an internet marketing campaign.
Boundary less reach for 24 x7:
E commerce allows people to carry out businesses without the barriers of time or distance without a lot of human interaction. In addition, electronic selling automatically eliminates processing errors, as well as being faster and more convenient for the both seller and the buyer.
Lesser Advertisement & marketing Costs:
It's the cheapest means for any business transaction. It decrees the costs of creating the product, marketing of promotional material, costs of distribution, and costs of processing orders from the customers, decrees repeat activities and information processing and thenby increase the profits.
Expanded Customer base:
e commerce expands the size of the market from regional to national or national to international, targeting market segmentation, which allows focusing on a more select group of customers and therefore easier to have competitive advantages in satisficing the buyers as they get better buying decisions, less time spent in resolving invoice and order discrepancies.
Increased Customer Loyalty:
E-commerce benefits have brought many unique benefits to marketing. It allows consumers to research and purchase products and services at their own convenience and pace. That also ensures a greater loyalty customer once the research work is completed and a buyer finalizes on a particular product or service. A huge majority of businesses are small and medium sized companies. They have all made the leap to online trading by researching and implementing the right e commerce solution for their business.
It is because of all these advantages that one can harness the power of eCommerce and convert a business to an e business by using powerful e commerce solutions.
The strategic benefit of making a business 'e-commerce enabled', is that it helps reduce the operating costs and thus contributes to the bottom line. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. It is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.