How Inbound Marketing Can Help Businesses

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Are you familiar with the term "inbound marketing?"

If you have not heard of this term before, your business could be missing out on lots of opportunities to draw in new customers.

Here's a quick definition to get you started:

Inbound marketing is a method of marketing that follows a step-by-step process to help your business attract new visitors, capture their data, convert these visitors into leads, close the deal so that they become customers, and delight those customers so that they advocate for your business.

Did you know, according to popular platform HubSpot, consistent use these strategies have been shown to increase marketing ROI by as much as 200-300 percent on average, and reduce costs of lead acquisition by as much as 60 percent?

That's incredible!

So how can you use inbound marketing strategies to help your business?

Search Engine Optimization – ensure that your website ranks high in search results for keywords that lead to sales. This will attract organic visitors who were searching for your products or services already and are more likely to purchase from you.

Content Development and Distribution – high-quality content visits visitors who can then become leads. When you put out great SEO-friendly blog posts, interactive content, infographics, eBooks, and more, you're providing solutions to problems or answers to questions that your potential customers have. They're more likely to turn to you for more help.

Social Media – one of the best tools to get your content out there. Treat each social media outlet as its own channel, and focus on the channels that provide the more opportunity for your business.

Lead Nurturing – capture customer data through forms and landing pages so that you can create customer profiles. Use these customer profiles to become better at marketing to their specific needs.

Tracking and Analysis – determine what works, what does not work, and how to improve conversions.

Through these five strategies, businesses can generate more traffic to their website. Once that new traffic arrives at their landing page or special offer, the website can capture the visitor's data, and nurture that lead with excellent content, tailor marketing, special offers and coupons, and one-on-one interaction.

When you treat each digital lead like a real potential customer, you're more likely to retain their business, and in turn make them a rabid fan who is willing to spread their positive experience through digital word of mouth.

Why not give inbound marketing a try? With a little time, effort, patience, and streamlined processes, you could have the next inbound marketing success story.

Source by Anna J Daugherty

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