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How Publishing Agencies Can Scale New Heights in 2018

How Publishing Agencies Can Scale New Heights in 2018

Digital publishing has come a long way with thousands of books being published for devices of all form factors. Even though the digital platform is flooded with all kinds of reading material, journals can bring in a lot of revenue through a variety of channels. Journal publishing services in particular have a lot to contribute to the spectrum of content distribution this year.

Why Journals for 2018?

Looking at journals as a medium of content propagation and educational publishing, there are many benefits. First of all the feasibility of sending journals in a subscription based business model to audiences is very high. Subscription based businesses are quite the trend nowadays owing to their economical aspect and direct delivery to subscribers.

Another advantage of having journals is that they can make use of ads more effective. As per Hubspot, “67% of digital magazine readers actually want to buy directly from magazine ads.” Journals ads can be easily personalizable and ideal to use ads for targeting audiences.

Choosing suitable distribution channels

If a publisher chooses the retail distribution way as opposed to email, which is ideal in case of educational publishing, the subscription material has to be optimized to meet the requirements of the different eBook publishing platforms like Kindle, Kobo and Google play etc. It requires converting manuscripts into the suitable format for each such platform which can be easily managed with journal publishing services.

Email can be used to distribute journals and target audiences to make further purchases with personalized ads. Other ways to distribute journals can be through secure links or cloud storage platforms.

Making your publications available for all devices

One has to aim to provide an easily navigable user friendly experience across all platforms. All distribution platforms must get sufficient amount of attention as the aim should be to reach more audiences irrespective of devices and platforms.

Creating customized content for various distribution purposes

Depending on one’s content distribution need, there are many ways journal publishing services can be of aid. In case of educational publishing, one can have custom content created suited to MOOCs and online tutorials. Depending on the niche, with help of experienced professionals one can manage to roll out different customized content journals to keep readers from various backgrounds engaged, and expand reach to wider segments of readers.

Thorough testing prior to publishing

Prior to proceeding with your publication, it has to be tried and tested, because if there are any major issues, it might not go down well with the audience and result In negative reviews. It requires to be tested on multiple platforms and devices to make certain that the output is tangible and user friendly.

Your chosen journal publishing services company must put your products through a rigorous testing process, before release.

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