Adding RSS feeds to your website is much more than an interesting information sharing concept. It is a feature, if used properly, can give your SEO campaign a fair push. The trick is in identifying the right approach to integrating RSS feeds and then to know what RSS content works best for your website.
Let us start with the basics by trying to understand the concept of RSS feeds. RSS stands for Really Simple Syndication written in XML codes for content sharing. These feeds are in the form of a script that can be embedded on your website (or run through a RSS reader). The purpose is to get you a subscription of regularly updated content on your website through an outside source. It is like a news section on your website that updates by itself. For example, if you subscribe to the RSS feeds of a daily newspaper on your website and all the latest news are updated on your site real time. It helps you consolidate the information for your visitors at one place instead of roaming across the internet for different inputs.
The concept of RSS feeds is fairly old and simple to implement. There is no special talent to do the job. In fact, if you read a simple guide you can yourself make a working model for your website. The real challenge lies somewhere else. There is a second very important role that RSS feeds are capable of performing which is of boosting the website SEO. This has to be understood and implemented.
It works even better when the content being infused through RSS feeds contains your keywords. It’s much easier said than done, but you can accomplish it by smartly choosing your RSS feeds source. If the source is relevant to your work then there are chances to find keywords now and then.
It’s a little bit to hit and trial you need to try a couple of sources and see which works best. But eventually when you find the best option you will see your SEO get a substantial uplift while your visitors enjoy the information updates on your website.