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00:00 – Intro to Writing a Business Plan
04:17 – Conceptualizing Your Business Idea
08:24 – Top Products or Services
11:53 – Analyzing the Market and Competition
15:05 – Calculating Financials: Startup and Fixed Costs
20:52 – Determining Variable Profit and Break-even Point
27:28 – Capitalizing Your Business: Bootstrapping vs. Investing
31:35 – Creating a Marketing Plan
38:20 – Lessons from Successful Entrepreneurs
44:28 – Final Thoughts and Conclusion