It doesn’t matter if you’re online or offline, people these days practically expect you to have a website. People have an automatic reflex, anymore, and they go online to find a fast solution to whatever ails them. The public grows ever more demanding, and there are times when possessing a terrific piece of web real estate isn’t enough. The other no-brainer piece of the puzzle is getting good quality traffic and lots of exposure for your site. If you want the very best kind of traffic, then you’re looking at search engine traffic and search engine optimization. Landing on the first page of Google is what you’re aiming for, and that’s the road you’ll be on when you begin your SEO journey. This will ultimately lead you to get the sales/leads that you want. If you’re going to do it, go for the top position because there’s a big difference in the traffic you get even on the first page.
Focusing on all the variables involved will help you better optimize your site. The main concern of many marketers is the page rank of their site. Keep in mind that there are many factors that help determine a site’s search rank. With quality content, a lower ranked page can do as well as, or even better than, a higher ranked site. While rank is a factor on how well your site does, optimizing your site and creating backlinks is what really matters. High page rank is only really helpful on a short-term basis. The thing that will help the most is making a list of areas where you can improve regarding SEO. Also, you need to learn about the most optimum link structure for your sites, and that will be one that will help your SEO efforts the most. When you have a site with a good amount of content, you should try to link all pages internally with the right anchor text so that you create link juice within your site. A lot of marketers fail to do this, and they’re missing out on valuable SEO power. The search engines love authority sites, and doing this with your site will make it appear more authority than others. Confusing site navigation does not help you at all, so your visitors will see a clearer nav structure.
Perhaps one of the most important on-page SEO factors is the proper of structure and use of keywords in your site. Doing this with your keywords will help you to rank higher in the SERPS. There isn’t a lot to do, just ensure your keywords/phrases are used in your link anchor text, image ALT tags, and if possible in your domain name. You need to allow the search engines to know exactly how to categorize your website, and all of that will help in that regard.
So now you’re aware that organic search traffic is the best to have, plus you’ve received an intro into on-page SEO factors. Always remember the tips we’ve discussed here because they are still very much relevant and they matter. Don’t forget the find balance that exists between having high quality site content and a sufficient keyword density for the search engines. The more value you give to your visitors, the more valuable your site will become in the eyes of the search engines. You can succeed with SEO, but it will require work, dedication, and patience before you see lasting results.