Your website is not ready to be a website if there is no link to it.
In other words, your site is still not ready to present itself to the world when nobody knows you and want to be connected with you. Regrettably, the search engines will not index your site too until you have back links pointing back to you.
Besides providing relevant contents to your site or articles, you can improve the visibility and promote your site by increasing the number of back links to your site.
As an internet marketing tactic, you would leverage on how search engines work and implement it to your advantage.
Search engine place the number of back links that your website has as one of the most important factors to your search engine ranking, popularity and importance.
As your engine optimization (SEO) tactic, you would also consider what people are searching for. Thus your work would involve optimizing your website, or if you are writing article, editing your contents with the amount of density of relevant specific keywords.
This is to appease the search engines’ algorithms requirement so that you get indexed by them.
But how do you can all these links or start building one if your website is new and you have a zero budget?
The answer is to continue with your good work you are doing and concentrate on writing good article if you are embarking on an article marketing campaign, or creating good and relevant content to your website.
If you have a good and valuable content site, other bloggers, reporters, suppliers, writers and other experts in your niche would want to contact and link up with you. The purpose is for them to provide their readers or followers with a link to get more information elsewhere.
Follow people on the social networking site could also provide you another resource to build your personal network of friends or contacts to start your link building.
As an expert in your industry, you can search and identify sites and blogs similar to your niche and leave comments and interesting information on other blogs.
The purpose of making comments is to get the attention of the writer, not just to get a link back to your own site, but also get notice by other visitors and would click on your link.
But how to you get notice among the numerous comments posted on these blogs?
In order to stand out among the crowds with your comments, you do not have to agree with what the writer says all the time. Most often your negative remarks will give the attention you wants, especially the blog writer himself notwithstanding.
Give your frank opinion and comment based on your own experience. Or you can ask a question that just screams out for an answer!
That would make other readers clamouring for you for more information and click and you get links for free to your website.