How do you write a good review to compare two or more products? Prior to that, allow me explain about the fault in most reviews nowadays and why is there a need for the masses to write comparison reviews.
No one can deny that reviews play a crucial role to assist consumers in making purchasing decisions. Consumers either ask their friends for feedback, look out for reviews in magazines or even read reviews online. Most of the time, a typical consumer would have read many reviews before narrowing down the list of things they will consider buying into 2 or 3 products. But as most reviews are meant for only one product, studying individual reviews of products wouldn’t help much in choosing the best of the two or three shortlisted products. This scenario often put consumers in a dilemma to choose between two equally well products based on the reviews they read, that in the end they make a decision based on the pricing factor. But what if the cheaper product is in fact inferior to the more expensive one? The consumer may have gotten a good product, but definitely not the best.
This is where writing a review to compare two or more products is important. The review will be able to compare both products side by side on a set of attributes. When the comparison is done, the review can then provide a conclusion which of the product is superior over the other. So what are the essence of a comparison review?
If you would like to write a comparison review, follow the tips below:
- Include a descriptive title – Do include a useful and descriptive title in the review. You wouldn’t want to use a title “Review of Two Hybrid Japanese Cars” when you can actually use the title “Comparison Review of the Toyota Prius vs Honda Fit Hybrid”. Using a descriptive title will also allow others to search for your review through the search engines.
- Compare the common attributes – While writing a review for two products, ask yourself what are the attributes commonly displayed in both products. In the example of Japanese hybrid cars, the common attributes to be compared will be fuel consumption, comfort, noise insulation, you get the deal. While discussing these common attributes in your review, ensure that they are also compared on the same metrics. E.g. to compare fuel consumption, use the metric kilometers/hour for both vehicles.
- Highlight the unique attributes – As both products are different in their own right, highlight their unique attributes. Mention in your review how the unique attribute helps the potential customer in other ways.
- Provide a conclusion – After completing the comparison of both products, always remember to give a verdict, or at least provide a recommendation. The reason people read reviews is to get feedback and a review verdict or recommendation does exactly that. One important reminder to all reviewers is never be biased in your recommendation.
- State your sources – This tip is more of an optional tip but if you do provide the sources of your review (either by experience of owning both products, or by having tried them at the shop), it helps to establish yourself as a more credible reviewer.
Hopefully this guide will be useful in getting more people to write better comparison reviews.