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How You Can Use Podcasts As Part Of Your Internet Marketing Strategy

How You Can Use Podcasts As Part Of Your Internet Marketing Strategy

Are you into podcasting? It’s something that isn’t new. It’s been around for quite sometime now, and more and more online business owners are using it to their advantage to expand their marketing reach, and to get more new website visitors and customers for free. So podcasting can do a lot for you.

I can remember when I first made my blog, I had no idea what a podcast was. I signed up with a website called “Feedburner”, and it had an option on one of their pages that said, “Click here if you have a podcast”. So I click on it, and it gave me everything that I needed to know to start my own podcast via my blog.

It was very simple, and it still is very simple. I used to think that podcasts take up a lot of time that could be better spent doing something else. But in my opinion, podcasts are just a great way to get more leads and prospects back to your website, so that you can convince them on buying some of your products and services.

I subscribe to one podcast in particular on the iTunes website (iTunes is the largest podcast directory). The one podcast that I make sure I download and listen to is financial expert Suze Orman’s podcasts. Sometimes I don’t get to see her show when it airs on Saturday, so if I miss it, I simply go to iTunes and download it to my computer for free.

And guess what? You can do the same thing also. You will want to start a blog or website where you dish out very valuable content, and then transcribe this information into a podcast MP3 file that you can upload to the podcast directories. There are many podcast directories out there… but you will definitely want to upload your podcast to iTunes.

Now when making your podcast, you want to make sure that it’s full of great content. To get exposure for your website from it, you should mention your website address at the beginning and at the end of your podcast. When making your podcast, you have a few options to get the content done.

You can either record yourself talking, or interview an expert in your niche. Both options are feasible and sufficient, and you can get good results from both of them. The easiest way is obviously just to record yourself talking. With this technique, just imagine that you’re creating an audio CD that people can hear you talking and distilling your knowledge while they listen on their computer. It’s a very common way to do your podcasts.

If you want to interview an expert, you will have to search around for relevant people in your niche, and ask them if they would like to do an interview for you for the podcast that you are about to create. Tell them that they can get a copy of podcast also so that they can use it to market their website and products also. It’s really that simple.

Using podcasts in your internet business is a smart thing to do, and is something that you will definitely want to use if you want to have the utmost success in your business today.

Good luck with using podcasting to market your products and services.


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