The term eCommerce refers to the electronic transaction, made over an electronic system such as Internet, mobile and other smart devices. It is an outcome of revolutionary e-age where markets and customers, both have gone virtual. eCommerce websites or platforms act as a virtual market place where buyers and sellers meet; the concept delivers the traditional definition of a marketplace, but in an improvised manner. eCommerce is beautifully collaborated with advanced technologies as electronic fund transfer, supply chain management, internet marketing, online transaction processing, GPS and data collection systems.
Reasons to Consider: eCommerce websites represent the marvel of lucid technologies into a business expansion. It equipped businesses to reach their target markets in a more timely fashion with more relevant and organized data. eCommerce sites are an online store that saves money by eradicating warehouses and outlets opening and maintaining costs. Then, the saved money benefits its perspective customers in terms of discounts, offers and contests. The strategy works effectively and fetch new customers for a company. In addition to time and money savings, the convenience to shop from home is an arresting notion.
Successful Online Shops: Due to the countless benefits of online shopping, there are businesses, every day, coming up with new eCommerce sites to sell their services or products online. At present, there are many companies that have generated more revenues with the help of their eCommerce sites- are as follows:
» Event Tickets, movie tickets and virtual events such as Podcast shows.
» Digital products: e-books, e-magazines and e-papers.
» Electronic gadgets, accessories and cameras, etc.
» Cars, boats, and mechanical equipment
» Apparels in all categories and market segments
» Services such as e-learning, e-consultation and Flight, train ticket bookings
Requirements to Make an eCommerce Site:The concept of e-store can work effectively, only when your eCommerce website is efficient and impressive.
- The impressive part of an eCommerce website talks about the look and feel and the way information is placed on your website. eCommerce websites work as a physical store where customers visit to explore and shop. If your eCommerce site is not properly categorized and present information in an articulated way, then you may lose the visitor’s interest and hence a prospective sale.
- On the contrary to physical stores, at an e-store or website, visitors expect prompt response; therefore, the navigation of an e-commerce website should be smooth and quick.
- One more important feature your eCommerce website needs to carry – is the responsiveness. The responsiveness of a website refers to its accessibility from various electronic gadgets. An eCommerce website and all its features should be compatible with mobiles, desktops and tablets equally.