A website design combines various elements to make the website successful. The websites serve the purpose of bridging the gap between a company and its target audience online. And online medium has become one of the most important ways to communicate a brand or a product to the audience with high dependency on the internet. So it takes just more then one aspects of a website to work up on and develop an actually satisfactory website for the users as well as the owners.
Some of the aspects of website design are navigation, color scheme, design, graphics and the content. But all of these elements combine and crystallize the website's design to two basic schemes: appearance and usability. Designers can well relate to the fact that I am going to refer here now. A designer faces the challenge of striking the balance between appearance and usability of thesite whenever it begins a new website design.
The appearance of the website is unduly one of the prime factors of a design. The word design itself entitles the very purpose of a website design where the designers are required to create an attractive website. The visuals and aesthetics of a website must be striking enough to appeal to a visitor and explore the website further.
But what's the use of a visually rich website that confuses the visitor and does not serve the purpose of information sharing? The site's content should be accessible for the user by using well defined information architecture. If the visitor finds the slightest of confusing in finding the content he wants, it will not take him more then 5 seconds to close the website or open a new one.
With such a fierce competition on the web, the website design has become a specialization. Every one who calls himself a designer is not necessarily a designer because designing involves logical thinking to satisfy the audience in every possible manner.