In today's world of internet, it does not matter much whether you are a small business or a large enterprise, you need to have a strong online presence. If not, you would be losing heavily to your competitors. However, having a website only is not going to do a lot of good to your business. You should be able to generate quality traffic to your website, you have to convert that traffic as consumers for your business and you have to make them loyal for a long time. Then only, the online presence is going to add to your business.
Research tells that more than seventy five percent of web traffic comes from search engines like Google, MSN and so on. So, it is very important for your website to have higher rankings on these search engines for the keywords with which your potential customers search on the internet for information. Here, improving search engine rankings is very important for your business. And also, maintaining that search engine raking for at least the chosen keywords is also very important.
There are lots of things that have to be done by any web master if he wants to have a very good search engine ranking. First the content should be quality content and you should be updating it quite regularly. You should have keyword rich content. You should first do a lot of research in finding out keywords which your prospective customers will be using while searching on the internet. Then you have to get content accordingly. This can immensely help in improving search engine ranking. But, never use content which is only focusing on keywords and have no substance. You have to strike a good balance between the two.
Google uses Page rank concept to rank the websites. Here, you should have quality links that are referring to your website. This can be done by getting loads and loads of reciprocal links. You should do a lot of research to find the companies which will be interested in participating in the reciprocal link programs of yours. Even though, this consumes a lot of time, as a web master you should do it to improve search engine ranking.
It's not a better idea to concentrate only on tier-1 search engines. Try and get into top ten rankings of other search engines also. For example, if your site is a career site then it is advisable to get good ranking on search engines which are primarily dedicated for job portals like bixee.com in INDIA. This helps quite a lot in improving your search engine ranking.