I had been going along for a while in the Internet Marketing "learning" stage when I got to the place where I needed to be able to get paid. The installation of a PayPal button, for all it's simplicity, had to be one of the hardest things for me to learn.
I remember the first time I tried this! I gave up and went downstairs for a beer. But I persevered. And then, all of a sudden, I had it!
And now I can make it easy for you. What's the first thing to understand? It is easy!
It began the day I decided to put up an offer I had put together, drive some traffic to it, and see if it would sell.
Perhaps I'd even sell something on the web. Sounds good, right?
One thing is for sure, you can not make any money unless you have a way to collect it! And that's PayPal.
I had an account there already, for personal reasons, but, I wanted go commercial so I had to jump through some additional hoops.
After that was over, I made my way to the main page of my account and started looking around. I found a pull down menu called "Profile". Somehow it did not seem right to me that PayPal buttons would be under the pull down menu of "Profile, but they are.
So I clicked on profile and it took me to a page called "profile summary". It's a crowded page and it has three columns of categories. You'll want to look in the right side column called "Selling Preferences".
Go down about five lines and there it is. You select "My saved Buttons", even if you do not have any saved buttons!
That jumps you to another page! If you look over to the right, there it is, in very small print. It's a link to "Create new button". Click it.
Now you jump to another page!
Look at Step One. I was selling a product so I left the first choice at "product".
Move down one.
The second choice is a simple yes or no. I clicked "no" because that decides to give you a "buy now" button.
Here, you have to name your product. Make it simple and clear. Type it in. You can skip "item ID".
Next is the price! Be sure to get that right. Then you want to select "Secure Merchant ID". This makes it impossible for nefidential types to view your source code and get your email address for spammers!
Now you are done with creating the button, but there's more. A lot more.
With downloadable products it is typical to send your customer to a download page when they finish purchasing.
This means you better have a download page and know it's URL (address). Making a download page is a whole different article. It's been suggested that you learn a little HTML editing. I'll bet you hear it a million times. No sweat, in HTML the basics are easy.
Next is a simple but critical step. You move down, past Step Two (it does not apply to you) and open Step 3.
I do it this way.
1st choice – No.
2nd choice – No.
3rd choice – No.
4th choice – No.
Skip the next choice and you are at the one we care about. You put the address (URL) of your download page right there. Put it in! Move down and save.
Right after saving you will be shuttled to your button's code. Copy it.
Next, go to the sales page that you want the button to be on. What I do is find the place I want the button to be on the page and I type in "PayPal button".
Now … switch to the source code of that page and find the very words you typed in and select them, and only them. Now hit paste. Do you recall that you copied your new button's code? This is where it goes.
Switch back to normal and … there it is! Your PayPal button, right where you want it, and it works! I like to type the words "only $ 7" right above the button. Be sure to hit save.
Click that button to check it! Thatought to move you right to the PayPal payment page. You're in business!
Finally, you should go through the entire process as if you were a customer. Be certain that your customer will go to the download page and that all is good. If it is, fine. If it is not, fix it. It might just be a missing letter. Work slowly.
Do not worry, any money you pay into your own PayPal account is still yours, minus a small fee.
Now then, drive some traffic to that page, but drive the right kind of traffic. Send the type of traffic that's looking for what you have!
Now, you're in business.