One of the most difficult concepts for most network marketing business owners to understand is how to use effective internet marketing strategies to promote their home based business. Most companies teach old school network marketing strategies like warm market recruiting that are not very effective any more.
There are lots of different internet network marketing strategies that you can learn but we are going to touch the most effective ones.
1. Building your own website – Every company has some type of website they offer their reps. Some are free when you join and others have an ongoing monthly fee. The biggest problem with these sites is that the are all the same and Google sees them as duplicate content, so they will never rank well in the search engines. It is much better if you build your own. You can optimize it for the search engines and you can brand it to your own personality and completely control your marketing message. I would highly recommend using WordPress to build any type of website for marketing online.
2. Article marketing – This is one of the best ways to gain a high ranking for any specific keyword you are targeting. Article marketing can send lots of highly targeted traffic to your main website if your article is interesting and offers a lot of value to your primary target market. EzineArticles in particular rank very well with Google.
3. Video marketing – YouTube is quickly becoming one of the largest traffic websites on the internet today. There are hundreds of thousands of videos watched every single day. Creating some high quality videos that add value and using that video to drive traffic back to your main website is very effective. You can also take the embed code from your YouTube videos and use them to create content for your site.
These are just 3 different internet network marketing strategies that I have found very effective in getting your marketing message to the masses.
The first thing you need to do is to use suggestion number one and build your own website. You need a place to send traffic to that has a very specific marketing message and by building your own you will set yourself apart from the thousands of other network marketers who are using company produced websites that look and feel exactly the same.