Internet strategic marketing is extremely important to your overall internet marketing plan. If you do not have the proper strategies in place, you can actually cause a great deal of harm to your marketing campaign. Here are three definitions of the words "Strategic" and or "Strategy".
A. Strategic (planning, decision-making) A future oriented perspective where decisions are made based on an analysis of external and internal trends and data.
B. Strategic, Used with "objectives" having to do with high level goals that are aligned with and support the mission (vision or mandate).
C. Strategy, is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics, or immediate action with resources at hand by its nature of being intensively premeditated, and often practically rehearsed. Strategies are used to make the problem easier to understand and solve.
Here are 5 Tips For Using "Internet Strategic Marketing" When Building A New Website.
1. Before you do anything thing at all, including picking your domain name, "Define Your Market". This is the most important aspect of all! This is your foundation, everything is built upon this information. The way to define your market on the internet, is to do your research using keyword research. By using keyword research effectively, you can identify the segments of the internet that actually have potential to make you profit.
2. Use the information you gain from your keyword research to help choose your domain name. It is not essential that the name contain your primary keywords (s), but it can help with branding, and also may have a bearing on your search engine optimization or SEO efforts.
3. Your keyword research is next used in the creation of your website or blog. Your blog or website title should contain your keywords. The body of your home page article should contain your primary keywords, and inbound and outbound links benefit from keyword optimization as well.
4. Next, when its time to actually market your new website, you will use the information you searched to get highly targeted traffic to your website. By learning to define your market using keyword research, you now have the basic tools needed to implement internet strategic methods.
5. To sum this up, "Keyword Research" is rock solid foundation upon which your internet marketing strategies should rely on. Truly understanding the relationship that keywords have when building your website can reward you with a very profitable internet based business.
In my next article, I will go into the different ways to use the available internet marketing keyword research tools available, including my favorites.