Article marketing is a strategy that can increase your visibility to targeted traffic. Articles that are written about your industry by you will help establish your presence in the industry as an expert in the field.
When writing, your articles need to be full of useful and relevant content for your target market. Articles that create solutions for common problems, having how-to's and tutorial techniques are tremendously helpful for your readers and can turn them into loyal readers who will keep coming back to you for more info.
If you have a passion for what you do in your industry and can transform that into words then you can write your own articles, when you write your own articles there are two benefits of doing this. First, what you write is original and second it is free.
However, if writing is not your thing then there are several sites online where you can view and connect writers who are experts in this field. There are several sites you can visit but the more common ones are Elance, Guru and Craigslist.
Your articles should be a blatant sales letter soonheless the articles should be informative. The reason why the reader is reading your article than any other is because they want information.
When writing your articles make sure it is clear and compelling, use short sentences but make them powerful to entice the reader. After writing your article you should always proofread them to check for spelling and general errors before submitting it to article directories. Having errors in your articles will reflect badly on your reputation and credibility as an expert and quality information provider. Write in an easy to understand language. Provide an explanation for any big or technical words that are included but overall try to avoid technical language.
Your major benefit should be addressed in the title of your article because the title will determine whether or not the reader will click through to read your article and turn into a potential customer.
Article directories are where you can submit your article to be published online. There are many websites available where you can submit your articles and they have different guidelines that you will need to follow in order for your article to be published.
At the bottom of the article you have to add a resource box where you can promote your product and give your contact information. Remember, what you include here should encourage readers to click through to your website.
If possible, place links from your article to other websites or blogs that the reader will find useful, doing this will definitely mark you as a favorite in the readers' books as you are not limiting them to information. Readers love resourceful articles and will keep coming back for more, so you can target these readers into potential customers.
When writing your article include the most popular keywords that users will type into their search engine when looking for information about your topic. Spread the keywords in your article, but do not saturate the article with them. This will ruin the readability of the article and will not add to your credibility at all. It will not seem relevant and will not make sense to your target audience.
