With advancements in technology, consumer view points and thinking perspectives are altering at breakneck speed. With this rapid transformation in the IT sector, the future for IT related firms and startups surely look promising.
However, in view of this thought, is it the need of the hour for such organizations to rebrand themselves by changing their company logo?
Giving a completely new look or changing the company logo of your organization can be a frightening task to undertake. However, if done appropriately, there is a high probability of it delivering significant benefits to your IT business. Since technology is continuously evolving, it would only make sense for the companies operating in the industry to adapt as well. Changing the outlook of your organization through the one thing which makes it stand out in the industry, ‘the company logo’, will breathe new life into the business and give it a more ‘modern’ look. An important aspect which needs to be understood here is that, this process will require clear focus, a creative vision and most importantly, the right reasons to adopt a new company logo and let go off the old one.
Unless your business has been operating from a cave, it is impossible for your organization not to witness the massive strides in the IT sector. These strides have brought about a significant impact over time as most of the world’s leading IT companies have changed their logos in order to meet the demand of the hour.
Establishing its roots in 1888, IBM started off as International Time Recording Company (ITR) which used to manufacture and sell mechanical time recorders. In 1911, ITR merged with Computing Tabulating Recording Company (CTR). Due to the merger, the initials of both businesses were merged into one to serve as the company logo.
Later, in 1924, the business changed its name to International Business Machines Corporation, most famously known as IBM today and the logo altered accordingly. In order to adapt and move ahead with the need of the hour, the logo of the organization was transformed and it depicted a globe in the form of typography stating ‘International Business Machines’. However after some time, the organization dropped the illustration of the globe and reduced the logo just to its initials as ‘IBM’ in a more subtle solid font. The last modification in the logo was to add stripes to the initials to give away the impression of dynamism and speed to its audiences.
Apple, ranked as world’s number one brand by Forbes was founded in 1976 by three partners; Ronald Wayne, Steve Wozniak and the most prominent Steve Jobs. The first logo which the company adopted as its graphical representation was an illustration of Isaac Newton under an apple tree. However, the logo was quickly replaced as it seemed ‘too complicated’ to Apple’s senior management. This logo was then replaced by an illustration of an apple, in rainbow colors, which seemed more suitable according to the name of the organization and to promote the USP of Apple, its colored graphics.
Becoming a target of changing times and evolving consumer needs, the rainbow colors were replaced with a plain black monochrome logo in 1998 which later was changed to grey color in 2001. The last change brought about within the company logo was in 2003 when the grey color was replaced with a silver gradient finish giving it a more sleek look and design. Till today, Apple is using the same logo.
Impact of technological advancements for your business
Taking instances from the leading organizations operating within the global IT sector, it is not difficult to draw a conclusion that these organizations are coming up with new logos as fast as they are releasing new products and services in the market. This is an essential aspect for a business to grow with time and adapt to the need of the hour. If a person walked into an Apple store and saw the old Apple logo, they would immediately realize that the product is outdated. So whether your business is operating in the IT sector or not, there is a lesson here for all businesses to learn from. Just as products and services are updated, the company logo should also be up to date and in accordance with the needs and demands of the modern customers and industry.