Jaguar new brand campaign was launched in Malaysia in mid Oct 2014. The third brand campaign communicates Jaguar’s proposition of “How alive are you?” and showcases Jaguar’s brand values of ‘Design’, ‘Innovation’ and ‘Performance’. This campaign also coincides with the launch of Jaguar’s top-of-the-line F-TYPE Coupé.
It was released in Malaysia mid of Oct featuring gallerist Wei-Ling, entrepreneur Steve Day and singer Yuna as Jaguar’s ‘Brand Friends’. The brand’s values are amplified through short films in which these brand friends talk about their approach to design, innovation and performance.