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Key Questions to a Good Marketing Plan

Key Questions to a Good Marketing Plan

Are you looking for new capital to grow your business?

Do you have your company plan in your head? Well, it's time to write it down.

A good marketing plan has two main sections and a cover page.

What do I include on the cover page?

Take time to create a cover page that contains the following information:

Company name / Logo

Your name (Title)

Contact information: Phone, fax, email, website, address

Use these questions as a checklist to build an effective new Marketing Plan.

1. The Market Analysis Summary

__ What is the locale of your business? (Is it local, national or international?)

__ What is the market segmentation? (Fortune 500, Entrepreneursuers, Government, Education?)

__ What is the competitive landscape? (List the name, headquarters and local of your top five competitors)

2. Marketing Strategy and Implementation Summary

__ Who are your target clients? (Choose specific job titles and target audiences)

__ What is your competitive edge? (List at least four reasons why you are the good business choice.)

__ What is your positioning statement? (Tell where your company ranks in services)

__ What is your Pricing strategy? (Give a fee schedule if possible)

__ What is your sales strategy? (It is good to show you are going after new clients as well as retaining existing clients).

__ What is your sales forecast in each area of ​​your business? (Go out at least three years)

__ What are the company milestones? (Give measurable miles to show how your company has achieved success.)

__ What is your Promotional strategy? (Give up to 10 ways you will market your company including):

o Brochures / Flyers / Postcards

o Advertise in professional journals / local papers

o Website – including a newsletter

o Cold calls to new clients

o Follow-up calls to existing clients

o Follow-up visits to prospective clients

o Attend trade fairs

o Establish relationships with prime engineering consulting firms

o Attend professional organization meetings

o Membership in professional organizations

o Serve on professional committees

After completing your marketing plan, do not shelve it. It is a living document that needs to be frequently reviewed and revised for a couple of important reasons.

1. Since you took the time to research the market, you need to follow your plan if you want to achieve success under those terms and …

2. Things change. You may land a large contract that skews your business for just a few months or totally re-shapes your marketing outlook. We suggest that you review your plan on a quarterly basis to keep it updated and ready if you need to make a proposal to your bank for extra funding.

Source by Karen Miller


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