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Note: 13:14 is the start of a funny ending. Enjoy!
The Hendrix of Branding, Professor Jonathan A.J. Wilson was invited to Kuala Lumpur, by the Malaysian Ministry of Tourism to give a keynote at their August 2017 conference. Their topic request to him: how to tackle Islamophobia, and the potential impact on Muslim economies. I caught up with the Prof afterwards to jam him up and find out what he said.
:32 The effects of Islamophobia on tourism to Muslim countries
2:10 Do you think the popular word “halal” could be replaced with “Islamic”?
2:53 Why isn’t the stigma associated to the world “Islamic” connected to “Islamic Art”?
5:00 Has Islamophobia affected tourism to Muslim countries?
6:03 How can tourism to Muslim countries overcome Islamophobia?
8:13 Why chanting “Muslims are not terrorists” is a terrible tactic to fight Islamophobia.
11:07 Cognitive Dissonance
11:15 Transactional Analysis
13:14 Fantastic Ending 😀