A web site is more than a mixture of text and images. It can be a powerful marketing tool for your business. As It signals expansion of your company on Internet. It should glorify the image and professionalism of your company world over.
You must lay extra stress on designing a website that truly signifies the traditions and values of your company. You can not risk the future of your company by giving you web design work to freelance designer. Freelance Designers belongs to ill equipped and unprofessional class of web designers, who seldom think about their clients. They are busy making money by simply copying other websites, in fact they are uneducated enough to design a website after studying in depth the needs of your industry. Apart from that freelancers are always seen hurrying up in finishing with their designing work.
Do not risk the future of your website in the hands of freelancers?
"Freelancers belong to that pedigree of vultures."
They are those copy cats who copy everything from other websites without training their creative fingers, designing without having a fainest idea about what the website users exactly require. Cluttering your website with slow loading flash animations which excites them but in future will drive your visitors away. In nutshell they design websites for themselves.
I know this genre of designers is light on pocket, but they lack proficiency to make your website "a successful one".
Anyone can design websites but he is great who can design a website that clicks online. That's where I will suggest you to incur the services of professional firm, which employs specialists with experience of designing more than 100 websites. Only professional can understand the needs and requirement for your website.
The other benefit of going for a firm is they usually have their work perfectly organized and distributed among their team members. The person creating flash is unintentionally to create layout of your website. Whereas a freelancer is a frustrated being, he handles flash, html, dream weaver and even content writing himself. He is jack of all trades but master of none. As an end result you get a website that lacks perfection. And it fails to deliver its prerequisites.
"Whereas professional companies expose their professionals to the things they know best."
In greater prospect, I think only a professional web design company can offer website owners more experience and greater attention on details then overloaded block of freelancers. Your business deserves a special attention from a team of professionals. While a freelancer is adept to making one type of website and they pose this style to all the websites, they lack variety.