These days there are many ways that you can go about getting a logo design for your business, consumers are certainly spoilt for choice. One method that can seem the most affordable is DIY option, however, this is often the most expensive because of the time it takes for someone who has no experience in logo design to do the job. Those who are tempted to take on the task of themselves almost always under-estimate the amount of skill and work that goes into a professionally designed logo and don’t give proper consideration as to what is actually involved.
If you choose to make your own logo you may have fun tweaking and modifying fonts, lines, shapes and colours but because of your lack of training and experience you will almost certainly make the same mistakes as amateur logo designers and end up with a poor quality logo and your efforts only a waste of valuable time.
There is no shortage of companies to choose from either but you must be aware of the differences between an amateur logo designer and an experienced and PROFESSIONAL logo design company. There is a huge difference between a standard logo and the best logo design services but most people cannot differentiate between the two, they just search for the logo design service and go to the first option that comes in front of them. This mistake should be avoided because you don’t necessarily know what kind of services that you will be provided with.
Your logo is your business identity that will be used to advertise and promote your business to the world, therefore it should be taken seriously and done by a professional company. If you choose to compromise on your price and quality of services by getting a cheap amateur to do the job it is highly likely that your own business image will also end up looking as unprofessional as the company that created your logo for you.
True professionals have the equipment, software and expertise, to provide you with the most effective and powerful brand-building tool, your company logo.
Cheap companies will often compromise on factors that are important to save them costs but the result is a cheap logo, for example, they may use clipart, whereas a professional company will produce a logo for you that is 100% original.
A professional company will use the industry standard Pantone colours. These are universally used by design and print companies to produce and reproduce the EXACT colour used in any graphic design.
Colour psychology plays an important role too, unique colours are effective in marketing certain products and services, additionally some colours can be a turn-off for your customers. A professional logo designer knows what colours should be used for each type of business and how to achieve maximum impact.
A logo should look just as good on a 5 metre tall sign on top of business building as it does 1cm high on business stationery. A professional company will produce you a logo that is in various formats, jpg and png are the most important for general use (like on a website), but you should also receive your logo design in the very important vector file format such as eps. Vector files are used when a graphic is required to be scaled in size without losing image quality, this means that if you ever need to make a large banner or poster you can using the vector file. Other files are not scalable and the logo or graphic is distorted when trying to increase its size.
You also want to be sure that you are the legal owner and have ownership rights to the design meaning that no other business can use it without your permission.
Professional companies will also usually offer a handful of packages which usually differentiate by the number of designers that work on your project, the number of designs produced and the number of revisions you receive, remember that you get what you pay for.
Ultimately a professional company has two things that sets them apart and make them so much better at designing logos than aspiring amateurs. Professional logo designers have training and experience, and these two make all the difference.
When considering a particular logo design company check what is included in your logo design services package before choosing a company to design your logo. It is important to view the samples on their portfolio to see samples of their work to give you an idea of their ability. Contact them and see how quickly they respond to your enquiry and how helpful they are to get an idea of their customer service. Look for client testimonials on their websites and make sure that they are genuine by calling the clients and asking how was their experience working with the logo design firm.
Luke Robson works as a Senior Design Consultant at a Professional New Zealand Logo Design Company.