When a company integrates a product or a function it is incorporating the product or function within its structure. In Calculus integration is a mathematical formula that involves many factors including substitution. When a company integrates a product line it will insure the receipt, the assembly and the activation of the various parts of the order. Magento Ingram Integration is a function that integrates Ingram which refers to publishing and books such as ebooks and physical books.
In order to use Magento Ingram Integration, Magento has to be defined. Magento is a software package intended for ecommerce. It is not alone in the market and there are many more such products created by different developers. If you run or are thinking of starting an online store and beginning to explore ecommerce then one of these platforms may be for you.
If you are going to sell books whether ebooks or physical books or any other ecommerce product or engineering services your main concern will be setting up that selling platform. You can go several routes here. One is to design your own website from scratch and integrate your products and the entire ecommerce website requirements that are involved with setting up and managing an effective ongoing sales ecommerce website. Magento Ingram Integration is the method for integrating ebooks and physical books from the Ingram publisher. If you have decided to use a Magento product then you can integrate many different bells and whistles into your selling format.
Magento and other open source platforms have the ability to allow the user the options of designing or adding or deleting different parts of the ecommerce website that the ultimate user sees when they enter that ecommerce site. Many of the ecommerce software packages are free, some have for fee options, some have a larger purchase price but you get many integration options for free after your initial purchase. In the case of Ingram they offer a catalog, fulfillment options, and just about any option you could think of to get people onto your ecommerce site and actually making a purchase.
One of the problems with many ecommerce websites is that they are difficult to use and difficult to make a purchase on. They open slowly and they go to the actual products very slowly. This discourages many users because it is just too easy to go to another website that has a better selling format where you can get to the products and dig deer into the product information or product specifics.
These are purely business decisions just as someone would be required to make if they had a physical storefront location. You need to get people to come in the door and in the case of ecommerce they need to enter the website. Once in the website the visitor needs to go exploring what is available just as they would in a physical store. If the visitor has a specific requirement then they need to be able to find it quickly and easily.