The number of online businesses rises every day, exponentially, across the world. With so many businesses on the market, who do you think’s behind the scenes, organizing all this action?
For those of you who are new to the game, this global market phenomenon is commonly referred to as “eCommerce.” Like eMail, but with commerce. You’ve probably heard of eBay and Amazon unless you’re still living in the dark ages!. Amazon and eBay were two of the original eCommerce platforms when the internet first made headway. In short, this platform facilitates the buying and selling of products online. It gives consumers access and retailers an avenue to sell.
As the internet market evolved, defects in earlier platforms became more and more apparent. First, they were originally geared toward customers, not producers, brands, or manufacturers. Although they’re a space to sell, there’s no brand exposure or cohesion. There’s no opportunity for promotion. There’s no way for marketers to show the “big picture” of their brand on these sites, and few opportunities for B2B networking. Don’t get me wrong, platforms like Amazon.com are still very functional and relevant. But in light of the newer platforms, they are more appropriate for individual vendors and shoppers, not wholesale or B2B arrangements.
For the last ten years, software developers and marketers alike have brainstormed hundreds of ways to make eCommerce more efficient and effective for businesses. Improving, refining, and organizing the market is an in-demand service and a lucrative one for its providers.
Magento is one such platform aiming to integrate market experiences of businesses and customers simultaneously. Magento was actually part of eBay, before branching off to become an independent commodity in its own right. Magento’s CEO calls the company a “global ecosystem,” that connects businesses, investors, developers, and partners.
Magento offers unique software programs for small businesses, fashion retailers, and B2B operations. A Magento account manages orders, social media accounts, and various online shops to give businesses a complete and seamless market experience. Instead of operating as a website, it is a software that is downloaded and used (like a program) via an internet connection. The truth is, as the market grows online, it only becomes more complex. Dozens of accounts are likely opened just to get one brand off the ground. Software like Magento keeps the eCommerce entropy at bay by consolidating accounts, interactions, updates, and orders for its clients.
Over recent times, it has exploded and become one of the most powerful eCommerce platforms available today. Check out Magento.com and see if Magento software is right for your online business goals.