There are so many concepts of marketing nowadays and each of them may be just fine, but T. Harv Eker is giving you marketing definition that is going to change your business drastically for good.
T. Harv Eker is an author, businessman and motivational speaker known for his theories on wealth and motivation. He is the author of the book “Secrets of the Millionaire Mind”. Harv really knows what he is talking about when his lessons focus on marketing definition.
T. Harv Eker gives his great perspectives on marketing strategies that are meant to help you build your business worldwide. He shows you his way of looking at marketing definition.
According to Eker, most business people think that marketing is mostly compromised of getting people’s initial interest. Of course, this is a huge part of the success, but not the only one. Marketing tends to have two ends, so to speak. And if you want to become a successful person, you must try and understand both sides of marketing. Not only should you get them right, but also you must implement the knowledge into your business opportunity.
What is the true marketing definition then? Well, marketing is actually a double-edged business strategy. Yes, it is true you have to get the customers in the door the first time. No doubt about it. But you must know that it costs a lot and it is time-consuming process of your marketing.
T. Harv Eker wants you to be aware of the fact that it costs several times more to gain a new customer than to keep the one you already have. The thing is so many business people focus all their energy on finding new prospects or customers. And this is only one edge of marketing. That isn’t the only part of marketing definition.
In order to achieve all your strategic goals in sales, you must pay much more attention to the other end of modern marketing.
The second part of marketing definition is all about putting your effort to keep the existing customers in the game.
You should do what it takes to keep them satisfied and happy about your products. Do you feel this kind of marketing definition already? If now, listen closely.
You need to understand that offering one product to a new customer is great, but not offering more, different or newer products keeps them a one-timer. So have the truth in mind and try to feel this marketing definition. It will help you to get from life more and attract the success you deserve.
What is the most important difference between unsuccessful businesses and successful ones? Unsuccessful businesses fail to follow up with additional products or services, while successful businesses have a variety of offerings in their sleeves.
If you want to lift your business on the higher level of success, start delivering more products and services to the same people, not forgetting about new customers at the same time. Make this marketing definition alive in the attempts to your greatness.
The point is if you are able to get your customers’ attention and interest for a long time, you are on your way to build the most valuable asset in business. Trust. Trustful enough, you can take advantage of your business in the long term. And this is what successful business is all about. The most useful marketing definition for the hard times we have right now.
Once again, modern marketing definition focuses on two ends of your business.
One end of your marketing strategy is to get first-timers in the door and the other end of marketing definition is to have powerful products and services that you can offer once they’re in.