A marketing plan strategy is like a road map; it details the route you'll take to put your affiliate products or services in front of those online consumers who are looking for what you have to offer them. By following a properly laid out plan of attack, you will know what to do and why you're doing it. This will also help to prevent mistakes that can cost you time, money, and future growth.
So you've joined an affiliate network or program, and you've written some articles and submitted them to article directories. That is a good start, but for your campaign to grow and become successful it needs a solid foundation that includes an effective marketing plan strategy.
Step 1: Make sure you have a basic understanding of your market, competition, and whether or not an opportunity exists for your affiliate product or service. Research, research, and yes … more research.
Step 2: Once you have found a profitable niche you need to set some goals. Point A is the starting and point Z is the end goal. Everything in between is going to include a plan of how you are going to get from Point A to Point Z. For example, keyword research, write articles, include a resource box, link article to affiliate website, maybe even PPC, and so on . By setting goals it will help keep you on track and organized.
Step 3: Take action. You have done the research; you have a plan of action, now it's time to TAKE ACTION! You are not going to get results unless you implement what you have done in steps 1 and 2. Money does not grow on trees, at least not any tree that I know of. * wink *
Bonus: Evaluate, adjust, and tweak, whatever you want to call it. Even the best marketing plan strategy needs to be regularly evaluated and adjusted to improve your marketing efforts and results. The world wide web is a huge playground and changes every day, therefore keeping an eye on your campaigns and making changes where needed is necessary in order to not fall behind and potentially lose money.
By following a properly laid out marketing plan strategy you will be laying down a foundation for long term stability and your campaigns will run more efficiently. Thus producing those much needed results that you deserve!