Sales promotion, advertising, and public relations have been an effective way in marketing businesses. With the advent of technology, marketing has been easy without having to deal with clients. The internet can be an effective way of promoting products and services and can be very convenient for the fast paced lifestyle of our generation. They have many advantages however all of them share a major disadvantage: they are a form of non-personal communication.
Personal selling however has been used for centers in promoting businesses and is still employed effectively today. There are undeniable advantages of personal communication over passive advertising and promotions. For small local businesses to large-scale enterprises that require long-term client relationships, this can be the best marketing strategy as this can build effective consumer interaction.
There are many effective personal selling examples that can be used by businesses. Creative selling entails the salesperson to entice prospect costumers through their refined skills in promoting the product. They can be found in department stores selling household items and in cosmetic entreprenunities. There are misconceptions on this type of selling as people tend to see these salespeople as manipulative and dishonest.
However, they are really just trying to inform the consumers of what they may need without trying to trick them into buying useless products. There are also personal selling examples that focus on target consumers such as insurance and realty brokers. This may require prospecting and making first contact which will lead to personal meetings and eventually closing of sales. In today's marketing approach, the traditional way might sometimes be the most effective strategy.
