Marketing

E-Commerce History

What Is E-Commerce? Have you ever thought to yourself what is e-commerce really? E-commerce (short for electronic commerce) refers to any type of commercial transaction that is carried out electronically via the internet. Online shopping is the most common form of e-commerce. Mobile commerce (shopping via an internet connected mobile device on the web, via and app or at the point of sale) is a modern form of e-commerce. It is sometimes referred to as m-commerce as well.Electronic commerce covers everything from an online grocery store to digitally downloaded video games. What most e-commerce websites have in common is a digital basket and checkout system. They allow customers to add items to their order and easily pay online. Today anyone with a little know-how can use existing e-commerce ...

What 2017 holds for the world of social

As we wind down the year and look back on 2016, we find that social media is on everyone’s lips - but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcome of the EU Referendum in Great Britain and the American presidential election was no doubt influenced to a greater or lesser degree by social media - from President-elect Donald J. Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate. Social media is also being mentioned frequently as the major n...

Global Crisis Expert: Protecting Your Company Against Reputational Attacks

A global crisis expert warns against the rise of online reputational attacks and calls on companies to prepare their teams, build communities and actively engage their markets to prevent losing billions of dollars over reputational attacks. For Brian West, Global Managing Director for Crisis of FleishmanHillard, thousands of companies are now being victimized by online reputational attackers and cybercriminals. Billions are being siphoned off from online accounts and are being stolen by cybercriminals, inspite of companies installing highly sophisticated firewalls and premium anti-virus softwares. West leads a team of over 150 certified crisis counselors in FleishmanHillard's global network spanning over 80 cities. In Manila, FleishmanHillard is run by its SVP & Partner/General Ma...

IBT Media launches Newsweek International

IBT Media, the news organisation that owns International Business Times and Newsweek, will rename its EMEA and Asian editions of Newsweek jointly to Newsweek International. The American title will put its overseas edition under the name Newsweek International, and will be relaunched with a new-look masthead. The headquarters of its global operation will be run centrally from United Kingdom while Newsweek’s London office will have an Asian business editor, and Africa and Middle-East specialists, all covering their distant beats from their desks. The rebrand and extension aims to boost circulation and subscription rates in the region. Newsweek Europe's Matt McAllester has been named Newsweek International’s editor, and will oversee both the European and Asian editions. Additionally, its...

周世雄从麦肯加盟智威汤逊出任中国区首席执行官

智威汤逊亚太区正式任命周世雄(Carter Chow,左)为智威汤逊中国区首席执行官;同时,施睿(George Shi)升任智威汤逊上海董事总经理。 周世雄将于2017年1月2日正式上任,他将在上海智威汤逊办公,管理上海和北京两个办公室的业务。周世雄将与智威汤逊北亚区首席创意长兼中国区主席陈耀福(Norman Tan)以及上海和北京两个办公室的管理团队紧密合作,并直接向智威汤逊亚太区首席执行官John Gutteridge述职。 周世雄在中国的广告行业拥有超过22年的工作经验。在此次重新加入智威汤逊之前,周世雄在麦肯上海担任大中华区首席市场总监一职。 此前,他还先后担任过麦肯上海的董事总经理、扬罗必凯广告公司上海董事总经理。周世雄10年前曾在智威汤逊上海担任过大客户总监一职。 Gutteridge说道: 「周世雄完美地结合了本土和国际经验。他拥有如何帮助品牌在中国成长的第一手经验,同时在文化和商业领域又具有国际化的视角。周世雄拥有令人耳目一新的创新思维及进取心,这点与我们公司的发展方向非常相符。」 同时,智威汤逊上海现任总经理施睿(George Shi)将升任智威汤逊上海董事总经理一职。2013 年,施睿重新加入智威汤逊,为公司带来了本土业务的快速增长,同时也帮助加强了上海公司数位营销、内容营销团队的成长。 Original Article

GetCRAFT appoints ex-Yahoo executive as managing director in Philippines

GetCRAFT, the Southeast Asia’s premier content marketplace, appoints the former media head and country manager for Yahoo Philippines, Kate Delos Reyes, as the managing director in their new office in Manila, Philippines. The latest expansion of the company is their latest step toward its goal of spearheading the creative & media boom inSoutheast Asia. “We consider the appointment of Kate as the right step to leverage the opportunities we are seeing here in the country, with over ten years media, agency & client side Kate is the perfect candidate to lead our Philippine efforts and help guide the market as to the best practices when it comes to doing content marketing & bespoke native advertising ,” said Patrick Searle, the CEO and co-cofounder of GetCRAFT. In the last year, GetC...

McCann Carter Chow joins JWT as China CEO

J. Walter Thompson Asia Pacific has appointed Carter Chow (left) as China CEO, and promoted George Shi to the position of managing director of J. Walter Thompson Shanghai. Chow, who starts on 2 January, will oversee the offices in Shanghai, where he will be based, and also in Beijing. He will report to Asia Pacific CEO John Gutteridge and work closely with Norman Tan, J. Walter Thompson’s China Chairman and North Asia chief creative officer. Chow has over 22 years’ experience in China’s advertising industry. He joins J. Walter Thompson from McCann, where he was CMO for McCann Worldgroup Greater China. Prior to that role, he served as managing director of McCann Shanghai, and managing director at Y&R Shanghai. Chow’s appointment marks a return to J. Walter Thompson China, where he worke...

Media Prima appoints Leo Burnett for digital TV project

Media Prima has appointed Leo Burnett Malaysia as its creative agency for myFreeview, its free digital TV broadcasting service in Malaysia. The agency will be responsible for strategic development and delivery of creative communications for its digital terrestrial television (DTT) project. The DTT project, which is an education and awareness campaign, is spearheaded by the Ministry of Communications and Multimedia Malaysia (KKMM) and it will be monitored by Malaysian Communications and Multimedia Commission (MCMC). It will also be managed by Media Prima Berhad under the Broadcasters Alliance. It aims to provide the nation with sharper and higher resolution images as well as access to more television channels and interactive services. “Leo Burnett Malaysia has a clear understanding of our r...

Media Prima appoints Leo Burnett for free digital TV broadcasting service

Media Prima has appointed Leo Burnett Malaysia as its creative agency for myFreeview, its free digital TV broadcasting service in Malaysia. The agency will be responsible for strategic development and delivery of creative communications for its digital terrestrial television (DTT) project. The DTT project, which is an education and awareness campaign, is spearheaded by the Ministry of Communications and Multimedia Malaysia (KKMM) and it will be monitored by Malaysian Communications and Multimedia Commission (MCMC). It will also be managed by Media Prima Berhad under the Broadcasters Alliance. It aims to provide the nation with sharper and higher resolution images as well as access to more television channels and interactive services. “Leo Burnett Malaysia has a clear understanding of our r...

ghd kicks off festive season with giant christmas present activation

Nothing can make you feel happier than unwrapping your Christmas present, especially when it is a giant, 2-metre tall gift box. Knowing our deepest desire, British hairstyling brand ghd recently launched a campaign, which deployed giant ghd gift boxes across strategic high foot traffic locations around Hong Kong. (Gallery available on web) The gift boxes are all measure over 2 metres tall, and wrapped in hundreds of layers of gift packaging, which customers are encouraged to "let rip" for a chance to find a hidden QR code, one of 300 prizes to be won, including gift sets and free hairstyle tutorials in its stores. "The brand looks to raise brand awareness in the city with the new initiatives," Karen Hui, client services director at ghd Hong Kong's integrated market...

Edelman reshapes Shanghai leadership team

Edelman has reshaped its Shanghai leadership team. Alex Lam, former head of digital performance at Publicis China, has been hired as GM of Edelman Digital Shanghai and Guangzhou, effective immediately. Prior to joining Edelman, Lam was head of digital performance at Publicis China, and has also served at MediaCom and Optimedia China. Lam has over 10 years of experience in integrated digital advertising, including creative and communications strategy, social strategy, media planning, performance marketing and e-commerce. He has worked on clients such as Royal Bank of Scotland, Shanghai General Motors, L’Oreal, Epson (Europe) and Haier. Sonny Shen, currently MD of Edelman Shanghai and SVP of China, will take the role of part-time senior executive advisor to pursue new opportunities effective...

One Championship’s CEO Victor Cui gets real on his struggles with social media

One Championship started up in Asia five years ago. The company has since grown tremendously bagging partnerships with brands such as Under Armour and The Walt Disney Company. Most recently, it also entered a massive definitive agreement, led by investment firm Heliconia Capital Management, a wholly-owned subsidiary of Temasek Holdings. The partnership is valued at “eight figures” in US dollars. With mixed martial arts (MMA) being one of the fastest growing sport in Asia currently, the sport has seen exponential growth by over 30 times in the past decade. While no doubt the platform is gaining momentum across Asia, not all stages of its journey has been smooth sailing. Addressing a crowd of over 200 marketers in Marketing’s Digital Marketing Indonesia conference, Victor Cui, CEO of One Cha...

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