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Marketing

Use These Clever Ways to Get a Job Using Social Media

The traditional job search for finding a job is no longer feasible in present technological era. In this digital age, one needs to adapt smart ways of social media to find either temporary or permanent job. There are many options available as well in this approach of finding jobs. A job seeker can connect to the right people by active participation on Social Media and get a right job. Staffing agencies have increasingly taken importance in using LinkedIn, Facebook, Twitter and other social media platforms to pull up the right profiles for potential hiring. Job seekers by understanding who they are, what differentiates them from others, and building a personal brand for themselves online can reach out to either staffing firms for either permanent or temporary contracts. By building your onl...[Read More]

Importance of Statistics in Marketing – A Concise Account

Over the years, the corporate ambience has cultured a potent need for research and development. While research is just as important an area in other fields such as finance, sales, or human resources, the scope of research in the dimension of marketing and sales management has only amplified with time. Corporations at the very top are investing millions of dollars in marketing research that includes both qualitative and quantitative research. Regarding the latter type, marketing innovations depend a great deal on the findings of quantitative research. Statistics and Marketing The statistical inferences delivered from the carriage of these researches are vital factors in determining the direction of an organization’s marketing flow. Be that product development, market development, prom...[Read More]

Creative Marketing Ideas For Furniture Stores

Furniture stores have developed a reputation for marketing strategy-a sale for every holiday imaginable, no payments for 90 days, or no interest for 3 years are commonly-used promotional tools to drive sales. These certainly work, but they’re not exactly unique. If you’re new to the furniture market or you’re looking for a way to stand out from the crowd, you’ll want to choose something that doesn’t involve Uncle Sam or Santa Claus. Here are some great options. Online classifieds-Websites like Craigslist and eBay have made the online classified ad sales process very easy. Customers turn to these places to check out merchandise before entering a store, so list your product here to reach them! Hire a part-time employee to photograph your merchandise and list it ...[Read More]

Sustaining Competitive Advantage

A competitive advantage could simply be defined as the advantage or ability a firm has over its rivals in the industry; or the ability a firm has to outperform its industry rivals. A firm is said to have a competitive advantage when it has the capabilities or means to push out its rivals in striving for the favour of customers. This applies internationally or locally as well as to both services and products.Thus, a sustainable competitive advantage is the persistence the firm applies despite efforts by competitors or potential entrants to copy or overtake it. Sustainability therefore, requires that strategic assets are not easily available to others and imperfectly mobile. This will be considered later. Porter (1990) states that, though not all nations are in the forefront of competition, ...[Read More]

Definition of Marketing Mix – Product, Price, Place and Promotion

Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components. The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix. Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes...[Read More]

My Crazy Project – Read 52 of the Best Business Books in 52 Weeks, and Post a Weekly Review

“You wasted $150,000 on an education you could have got for a buck fifty in late charges at the public library.” – Will Hunting (played by Matt Damon), Good Will Hunting. First of all I want to introduce myself to those who don’t know me: I am Olivier Roland, I’m 27 years old, I’m French and I manage an information services company that I created when I was 19 (with 3 people). Are you familiar with the Personal MBA? It’s a concept created by Josh Kaufman. Going off the assumption that business schools don’t have a monopoly on knowledge and wisdom, he suggests that every one of us passes a personal MBA by reading a selection of the best business books that exist, around 77 published in 2008 (93 with supplements) in 12 different categories. Qui...[Read More]

Characteristics of an Action Plan Template

Whenever two individuals or companies enter into an agreement for completing a particular task, they chalk out various points in order to track the development of the progress. Such an action plan would finalize on various important parameters, like deadline, regarding completion of a task. However, when you are going to create an action plan, you need to know various important points which must be included in it. A template would be of great help while drafting the action plan. An action plan template will have a separate section for listing out the total cost of the project at hand. Besides that, it would have various sections dedicated to filling out the details like number of team members and time needed for completion of the project. You can list the various sub projects or smaller ta...[Read More]

The Origin of Email – How it All Began

Electronic mail, better known as Email, has changed the face of communication over several decades. Email can be defined as a method for composing, sending, storing and receiving messages via electronic communication systems. The word “email” is used as both a noun and a verb, and applies to all Internet email systems based on SMTP, X.400 systems and intranet systems. How did it all begin? Before the Internet, there was email: it was probably the most crucial tool in developing the Internet in the late 80s. The Massachusetts Institute of Technology first exhibited the CTSS (Compatible Time Sharing System) in 1961. The CTSS allowed many simultaneous users to log into the IBM 7094 from remote dial-up machines, and to store online files on as diskette. This incredible development ...[Read More]

Think Global Act Local: A Case Of McDonald’s Global Strategy

The impact of culture on international business, has led to the emphasis of the concept of glocalization. The following reasons, highlight the importance of adopting a strategy tailored to a particular culture in international business. This reasons are: – International marketing scheme is affected by globalisation and cultural differences. Cultural distinctiveness has affected strategies adopted in international management. A given strategy in a particular culture is unlikely to yield the same result in another cultural background or environment. – An understanding of the difference between macro and micro environment has been of great help in strategies of international interventions. – Cultural distinctiveness has a great impact on consumption of goods and services. A ...[Read More]

Technical Writing – Definition of Target Audience

As a technical writer, you seldom write in a vacuum. For whatever type of document you’re writing, there is a designated Target Audience. Depending on the assignment, the target audience can be very broad: everyone who buys a Harper’s Handy Home Widget, or it can be very specific: aerospace mold makers using a TRF-3 Tri-axel Reciprocating Fulminator. When you write, you must write to a defined target audience. The easiest target audience to write for is the most clearly and narrowly defined one. As the target audience becomes less specific, the tech writer’s job becomes more difficult. General Characteristics of a Target Audience Every target audience shares common characteristics. Normally, your client knows what those characteristics are and gives them to you. In some r...[Read More]

Arbonne Review – Is Arbonne Worth Joining?

If you are evaluating this Arbonne summary you might be thinking about becoming a distributor for Arbonne. Hold on! Check out this Arbonne article first. Even if you are already a rep check out this summary as you can commit to memory how to experience long term growth in your enterprise. Your upline may not be telling you everything you should be hearing. Arbonne Review – Scam? There are so many MLM companies that it may seem hard to choose. Well, if you are new to this industry and haven’t been exposed to other companies, I just think that you should be aware of the large selection. In my first MLM company I dealt with limitations that persuaded me to resign and then I commenced an attentive investigation campaign on the network marketing industry and companies in the industr...[Read More]

Difference Between Joint Venture Partners And Affiliates

There is a lot of debate going on the real difference between joint venture partners and affiliates and to be quite honest and reasonable- there really isn’t much of a difference, its opinion that differs. Let’s take a good look on both of the perspectives. Joint venture partners are basically the “Big Players” in your niche who you can really leverage to boost your business confidence. A common goal is what two companies look forward to when they sign up on a joint venture. There are only two types of joint ventures, and your choice has to be one of these. Firstly is the “Co-ownership” of business, a type in which your joint partner and you are actual partners, that is you build the project, website, marketing and other aspects related to your companies...[Read More]

Starting a Homemade Pasta Making Business

Starting a Homemade Pasta Making Business The first thing that you should know if you are starting a homemade pasta making business is the basic process of making fresh pasta. This kind of pasta is made from fresh ingredients and has a shorter shelf life compared to the commercially made or dry pasta. Manufacturing fresh pasta is better because the business owner can tailor fit it to the consumer’s needs and demands in terms of the shape, size, color and flavor of the finished product. Below are some suggested steps in starting a homemade pasta making business, categorized into: Initial Stage, Regulatory Compliance and Marketing. Initial Stage • Create and perfect your own recipe that you think will sell and will come out the same way every time you prepare it. Have your family ...[Read More]

Affiliate Marketing Tips and Keywords For Selling Fitness and Exercise Equipment

As an affiliate marketer your main job is to presell the products that you are promoting on your website. When you are preselling exercise and fitness equipment, knowing the reasons why people buy them allows you do a better job at preselling. Below are some of the reasons that people want to buy exercise and fitness equipment. These reasons can also be why people would buy equipment for someone else. To lose weight and tone their muscles To become healthier and feel better To build a lot of muscle To make their body to look more attractive To slow down the aging process To help in the recovery from an illness or injury To please their family members or other people in their lives To fit into their clothes To be more successful in their career or get a new job To follow an order from a doc...[Read More]

Why Is Brochure Design an Important Marketing Tool?

It might have been possible for organizations, in early times, to survive without sound marketing but in today’s business world, it is impossible to survive without a firm marketing strategy. Mediums to reach target audience have enormously increased and if you and all your competitors are utilizing the same mediums then you should adopt a unique approach in order to entice your target customers. Today, the target audience is presented with several options for a particular product. Every organization strives to provide such solutions to its target customers which are better than its competitors. Thus, the competition is increasing at phenomenal pace. All the marketing tools or mediums have their own importance and benefits. The number of tools, used by an organization for its marketi...[Read More]