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Marketing

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing). There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is tha...[Read More]

Marketing and Sales Strategy for Freight Forwarding Company

Sales & Marketing The article is about the adoption of sales & marketing strategy in Logistic industry of Pakistan. The company A was incepted in 1969. With the passage of time, it has truly been evolved as the leading freight forwarding company of Pakistan. The company had achieved the top IATA revenue producing agency of Pakistan maintaining this position for the next ten consecutive years by which it had captured 37% share of the total air freight market of Pakistan. It is, however, a dilemma that instead of moving ahead, its market share in the air freight market has declined to under 10% by year 2008. Besides couple of other factors, our sales & marketing department is also responsible even if in a small way for this decline. Current Practices of Sales & Marketing ...[Read More]

Marketing Strategies – Making Indirect Marketing Work for You

What is “indirect” marketing? It is quite different than its opposite, “direct” marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches. Direct marketing, on the other hand, is more self-explanatory. People employ direct marketing when they publish their ads in the papers, magazines, online, and on the radio. Direct marketing also takes advantage of direct mail operations and the cold calling method. Direct marketing means to literally take an active role in the selling process. Indirect marketing though does not involve a specific product or service or goal. With this technique, one is not intentionally working to push their work onto a prosp...[Read More]

Life Cycle Marketing Philosophy and Strategy

Why Use Life-Cycle Marketing? For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a change in marketing strategy one more year is no longer an option. Web, Direct Mail, Email, Social Media, traditional, and digital advertising must all be in a business’ marketing strategy. Simply stated: Life-Cycle Marketing ensures businesses get the right message, to the right person, using the right media, at exactly the right time. Consider The Following: “Purchasing decisions include many factors that most consumers are not even aware of. Five steps are involved in nearly every purchase ...[Read More]

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very comfortable atmosphere with facilities like Wi-Fi so their customers can enjoy surfing the web while drinking their coffee. On the other hand Caffe Nero emphasizes on its Italian blend and portrays itself as not only a café but also a bar and restaurant. It has quite an extensive menu with a variety of popular Italian dishes. Due to this many people visit Caffe Nero to have meals rather than just a cup of coffee. They have brought a pure Europe...[Read More]

Marketing Strategies That Work: Setting The Buying Criteria

What if I told you there was a simple marketing strategy you could use to… Stop prospects from price shopping Convert more prospects to customers Pre-empt your competition You’d want to know about it right? It gets even better. Because you don’t have to be a great writer… or even a great marketer… to put this strategy to work in your business. Just so you know how powerful this particular strategy is, let me tell you a story… Before I became a freelance copywriter, I was the sole copywriter and online marketer for a well-known home schooling company. I’d been mulling over how to use this strategy in the business. One morning, it clicked. I spent 4 hours writing 8 brief emails. I plugged them into our email system, posted the opt-in form on the web ...[Read More]

Marketing Strategy: 7 Steps to Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise o...[Read More]

Marketing Strategies and Tactics I

– Marketing dominance strategies In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly. – Leader: you have market dominance, you need to stress that you are the dominant business in your market because you are the best. – Challenger: you are the next big thing, you should point out that the industry leader has gotten too big to care about customers, that you will change how things are going in the industry. You should project an image of being the next edgy thing to hit the market. – Follower: you should consolidate your position never directly challenging the leaders while making alliances ...[Read More]

5 Cost Effective Marketing Strategies To Grow Your Brand

When marketing your brand, you may want to reduce your costs while getting the best results. This is important especially if your brand is new and you are trying to grow it. Actually, the goal is to get the highest return on your investment dollars. And this can be achieved through the implementation of effective strategies. Of course, the goal is to spend the least amount of money. Given below is a description of 5 cost effective strategies for marketing your new brand. Read on. 1. Blogging Having a blog is one of the most effective methods of getting a lot of visitors. Actually, the powerful algorithms of Google favor blogs and sites that are updated on a regular basis with high quality and relevant content. 2. Mailing lists Irrespective of the type of customers you get, you must put the...[Read More]

Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly. Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction. 1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising t...[Read More]

Top 5 CPA Marketing Strategies

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone. The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for...[Read More]

Marketing With a Blended Marketing Strategy For Maximum Visibility

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online presence and grow their businesses further, I find that many of them fail to create a complete marketing and business development strategy, focusing the majority of their efforts online. Sadly, this is a HUGE mistake on their part. Over the course of my career as an entrepreneur, business owner and web designer, I’ve conducted business with many individuals and businesses all wanting to increase their reach, develop a stronger brand awareness and b...[Read More]

Three Types Of Marketing Strategies

There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are: Online or internet marketing. Offline marketing. Word of mouth or relationship marketing. There can be some cross over of these categories mostly between online and relationship and as we get into our topic you’ll see how this is. Also, you’ll find that there can be a wide range of marketing costs between these different types and I know that this is important to all people who are just starting up a new business. Remember that marketing can be the most exciting part of a business start up because you can see your business grow and become successful. Online / Internet Marketing Many people today are starting...[Read More]

3 Key Steps To Starting A Digital Marketing Strategy

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere. Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night. But how do you start or create a good and effective digital marketing strategy? You...[Read More]

Factors Affecting Marketing Strategy

Marketing strategy: Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company. Marketing strategy is developed by considering the following factors: Environment analysis and marketing research: The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue. Market selection: For better sales of a product, market selection is significant. The ...[Read More]