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Marketing

Deer Farming Byproducts

Together with deer farming come a great number of marketing opportunities to explore. Selling venison and bringing in hunters is just the beginning of the products that can be marketed. By exploring various venues, we can find many additional avenues where we can bring in additional income. The most visible products to market in deer farming are of course the venison and the hunting. Venison: When marketing venison, it is important to use the benefits of venison in the marketing strategy. Venison is a much healthier alternative to red meat. It is natural and organic. It has much less fat as well. The meat is easy to prepare, and can be frozen, vacuum packed, without losing quality or texture for up to one year. Deer meat can also be processed further, and sold as beef jerky, or marinated m...[Read More]

Important Factors to Consider in Competitive Analysis

To complete a comprehensive competitive analysis, you must know the competitive landscape. You must know who your competitors are. Prepare an overview of your competitors, their strengths and weaknesses. Position each competitor’s product against your products. Understand the customer needs and preferences that are you competing to meet. When you consider your competitors, determine what are the similarities and differences between their products and yours. You must also consider how their prices compare to yours and how well they are doing. You must have a specific plan to compete. For example, you can offer better quality services, lower prices, more support, or easier access to services. You must address the following basic issues: o Define your target market. o Determine the size...[Read More]

How Telemarketing Services Can Attract Customers And Increase Sales Leads

The sales process of telemarketing services goes like this: Initial attraction generates sales leads… sales leads generate sales presentations… and sales presentations generate customers. So, assuming that an organization is effectively staffed to handle leads, presentations, and customers, is this: How do we create that initial attraction? Once that initial attraction is developed, the other elements fall into place with hard work and skill. The first step in creating that “initial attraction” is to determine what kind of lead you’re after. If it’s business sales leads, for example, you can position your offering in such a way that will promote the benefits that your product or service offers to their business. If you can help them increase profit, decr...[Read More]

Agora Model – How to Apply a $300 Million Marketing Plan to Your Business and Make a Fortune

The Agora model for internet business started out as an experiment 10 years ago. Agora publishing company based in Baltimore Maryland developed the model. The model has helped Agora to grow into one of the largest online newsletter publishers in the world. What exactly is the Agora Model internet Business? The Agora internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business spinning off profitable businesses based on proven business tactics. The model proved successful creating a 300 million dollars internet-marketing business in the process. Why use the Agora Model? There are two main benefits to using the model: the first is you are able to ma...[Read More]

Top 5 Physical Therapy Customer Relationship Management Tips

As practice owners and many times new business owners, we are thrown into the worlds of marketing and advertising to bring new customers into our practice. This includes patients but it also includes physicians, DME providers and relationships with community resources. These customers are necessary compliments to the services provided in rehabilitation including local fitness centers, community centers and programs to provide continued education and support to our patients. Once a client base is established, it is vital to continue to bring new clients into a practice but to also show appreciation for their loyalty and continued support. Customer relations management can be the difference between practice sustainability and high volume turnover which takes a large amount of staff and time ...[Read More]

Marketing Through Service – How to Get Customer Referrals and Sales Leads in Any Business

“Without customers you have no business, you have absolutely nothing”. The best way to get customers is from referrals and sales leads. A sales lead or prospect is a business opportunity to gain a customer and make a sale. The best sales leads are from referrals. The best referrals in the world are word of mouth recommendations from friends and associates. Other referrals come in the form of personal endorsements from well known people. These well known recognizable people are often in the movie and sports industries. “Example isn’t another way to teach, it’s the only way to teach”… Albert Einstein. Let’s look at the customer loyalty programs that can produce word of mouth referrals. There are many successful programs presently being used. He...[Read More]

Wealthy Affiliate – Pyramid to Riches

If you’ve clicked on this review you’re one of the thousands considering becoming a Wealthy Affiliate affiliate. It is also known by the none too presumptuous title of the Wealthy Affiliate University or simply, WA. Let me start by saying you will find no link in this review. I am not selling WA nor am I selling one of its competitors. I am merely here to tell you of my experiences within the gilded walls of WA. Yes, I was a member and went through the bulk of the training they provide on Internet marketing. I am no longer a Wealthy Affiliate affiliate and decided to write a review of their services for those of you that want a first hand account; no strings attached. By now you’ve seen the ads that promise a large income from working in the comfort of your home. As a mar...[Read More]

The Definition of Offline Marketing and How You Can Use It to Enhance Your Online Presence

Offline Marketing in a Nutshell The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods were far more prominent and were, in fact, in exclusive use for gaining the attention of the buying public. Any complete definition of offline marketing would have to include the concept of print-based media. Publications such as magazines, newspapers, newsletters, and brochures, and other types of print media, including letters, postcards, and business cards, have all been widely used to ma...[Read More]

7 Creative Ways To Inject New Life Into Your Marketing Plan

All companies will find themselves at odds with their marketing strategy. This isn’t to say that they are not getting the results they want from the plan. It just seems as though the plan in, and of itself, grows a bit stale and worn. What’s more, all successful companies find that in order to stay on the cutting edge and attract new customers, they need to tweak their marketing approach to appeal to new audiences. it’s a risk that has tremendous rewards, and even more key is the idea that you don’t have to go too crazy with new approaches. With these seven slight, creative tweaks, you can breathe new life into your marketing: 1. Use Social Media a Little Differently – Themes in social media are the name of the game to get likes and looks. Try using this to yo...[Read More]

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on form...[Read More]

Vending Machine Business Marketing Plan

Finding great vending locations is one thing but to have any hope of being a success in this business you have to become good at convincing location managers to let you place your machines on their premises. What you need is a marketing strategy to help you to get in touch with prospective clients and successfully sell your service to them. This article looks at how you can put together a vending business marketing plan. Who will do your Marketing? Ideally, you should approach clients yourself so that you can learn as you go and keep costs to a minimum. Hiring someone to handle your marketing for you is also an option. You could even consider using the services of a professional ‘locator’ and many businesses have sprung up that offer this service to vendors. What are you Market...[Read More]

Hollywood of Today – Synergy Marketing Strategy

New Millennium of Filmmaking In the New Millennium of filmmaking, Hollywood operates according to a synergy marketing strategy. This is because the new Hollywood of Today is no longer controlled by the former studio giants founded during the studio system that was prevalent from the early 1920s to the 1950s. Columbia, Warner Brothers, Twentieth Century-Fox, Universal, RKO, Paramount Pictures, and Metro-Goldwyn-Mayer are not structured in the same way they were years ago. Today, the Hollywood film industry is quite different. For example, the majority of the profits from a motion picture release do not come from box office ticket sales as they did during the studio system years. The bulk of the profits come from a myriad of other marketing avenues. In the Hollywood of Today, film production...[Read More]

Implement the "5Cs" Strategy Into Your Digital Marketing Mix

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to succeed in the ultimate battlefield of digital war. A well-planned set of digital marketing goals will help you measure the performance of your marketing activities and get real results. Implement the ‘5Cs’ strategy into your digital marketing mix to get closer to your business marketing goals: C – Connect: Connecting your brand with target audience is the first step toward marketing success. The customer is the CEO of y...[Read More]

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing). There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is tha...[Read More]

Marketing and Sales Strategy for Freight Forwarding Company

Sales & Marketing The article is about the adoption of sales & marketing strategy in Logistic industry of Pakistan. The company A was incepted in 1969. With the passage of time, it has truly been evolved as the leading freight forwarding company of Pakistan. The company had achieved the top IATA revenue producing agency of Pakistan maintaining this position for the next ten consecutive years by which it had captured 37% share of the total air freight market of Pakistan. It is, however, a dilemma that instead of moving ahead, its market share in the air freight market has declined to under 10% by year 2008. Besides couple of other factors, our sales & marketing department is also responsible even if in a small way for this decline. Current Practices of Sales & Marketing ...[Read More]