As the year 2024 draws to a close, Maurice Lacroix introduces a bold new addition to its AIKON family—the AIKON Automatic Ceramic.
A result of three years of research and development, this stunning timepiece is offered in two sizes (39mm and 42mm) and two striking colour options: black and white. Designed to offer a premium experience at an accessible price point, the AIKON Automatic Ceramic democratises ceramic watch ownership, delivering unparalleled style and performance.
Innovation At Its Core: The Power Of Technical Ceramic
Maurice Lacroix elevates the classic ceramic watch with the introduction of “technical ceramic“—a scratch-resistant material that remains timeless in both appearance and durability. Unlike regular ceramic, technical ceramic is engineered through a unique process that enhances strength, thermal stability, and overall performance. By doping zirconium oxide with additional oxides, including hafnium, yttrium, and aluminum, Maurice Lacroix creates a material that is as durable as it is elegant.
This innovation is complemented by a case and bracelet meticulously designed to offer flawless aesthetics and comfort. The links of the bracelet are crafted to articulate smoothly around the wrist, ensuring a snug fit for optimal wearability. Every surface and facet of the case has been carefully refined to embody the brand’s signature commitment to excellence.
A Journey Of Development: Precision & Comfort
Bringing this groundbreaking material to life presented numerous challenges, including the creation of a bracelet with flexible links that could still offer the strength and precision of technical ceramic. Three years of intensive research and development culminated in the AIKON Automatic Ceramic—a unisex watch that balances durability and design seamlessly.
The development process also involved gathering feedback from retailers and consumers alike, optimising the ergonomic relationship between the case, bracelet, and wearer. The result is a timepiece that not only stands out for its innovation but also feels as exceptional as it looks.
Two Looks, One Watch: A Lesson In Contrast
Maurice Lacroix has once again proven its mastery of contrasts with the new AIKON Automatic Ceramic. Available in two colours—matt black and glossy white—the watch offers something for every personality. The 42mm black version embodies an urban, stealthy vibe perfect for evening wear, while the 39mm white reference exudes an angelic presence in the daylight, effortlessly attracting attention.
Whether you’re a night owl or someone who shines in the sunlight, there’s an AIKON Automatic Ceramic designed to suit your mood, style, and the occasion. With this release, Maurice Lacroix continues to solidify its reputation for crafting watches that are as much about feeling as they are about looking good.
Elevate your wristwear game with the AIKON Automatic Ceramic, offered in two stunning sizes and colours. Combining urban style with innovative materials, this timepiece is a must-have for those seeking both form and function. Don’t miss your chance to own this revolutionary watch—click here to shop now!
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