किसकी MARKETING STRATEGY BEST है || OPPO VS MI VS SAMSUNG VS MICROMAX
OPPO has strived to promote its products with help of an aggressive marketing policy. It has launched several ad campaigns that highlight its innovative features and are shown via television, newspapers and billboards and in social media via Facebook, Twitter, Blogs, Instagram and YouTube. Brand realises the impact of star power and has roped in Indian actors Sonam Kapoor and Hrithik Roshan as brand ambassadors and cricketer Yuvraj Singh to act in its commercials.
Unlike many other Chinese companies, Xiaomi seems to have no problem extending its brand appeal beyond China’s shores, generating fervent fan followings even in cultures as seemingly distinct as India and Malaysia.
Here’s the marketing strategy they used to pull off this formidable feat of bottom-up, word-of-mouth growth:
1. Create a premise that resonates with your target audience
