The practice of mobile website design and development is becoming ever-growing in our everyday lives. People who earlier relied on desks to browse through websites now find more comfort in the touch screen interface of their mobile devices. Not unexpectedly, this soaring desire has inspired more businesses to fully embrace the world of mobile website design & development.
The need for mobile website development
It is very important that your website is mobile friendly. This is because it greatly expands the scope and volume of your business. Mobile devices are almost always the fastest means to reach to your target audience, regardless who they may be. As per a recent survey report, almost 60% of mobile consumers worldwide use a mobile phone as their main internet source. In addition, 64% of people think that businesses should use SMS Messaging to get in touch with them. These facts give a clear indication of the blossoming market of mobile consumers. Here, businesses that act wisely and come up with appealing, responsive, and functional mobile website development gain higher opportunities to soar above their competition.
Ensuring a pleasant experience for mobile website visitors
When people are viewing your business website through a mobile device, it is your responsibility to make their browsing experience a pleasant one. You should make sure that they are able to find what they are looking for with minimal effort. There is little in business that is worse than an unsatisfied customer!
If your website content is wider than the user's screen size, it prevails them from viewing all of your website, this may cause you to lose prospective leads and clients. To avoid any such inconvenience happenings, aim to provide your audience with the best user-experience possible. For example: There should be no scrolling from one side to the other, no need to zoom in on the mobile website and all information should be clearly displayed and easy to view.
Make sure that your mobile website includes all the following things:
- Easily click able phone number
- Your Location, ie, your contact address (office or home)
- Google map (You will need to embed it so that customers can get directions without a problem)
- Social media links
- Legible text
- Contact form
The Google test
If you are not sure how your website looks like on mobile you can use Google's Mobile-Friendly Tool. Simply type your website URL into the tool to see if your website is mobile friendly or not. Google ranks websites depending on whether they are mobile optimized. If your website only functions well on desktop and you are wondering why your sales are dropping, then it is time you make a switch to a Responsive, Mobile Optimized Website. This will not only boost your search rankings but will increase the amount of leads generated via mobile devices.