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MSLGroup names new digital head China

MSLGroup names new digital head China

MSLGroup, strategic communications and engagement consultancy under Publicis Groupe, has appointed Ringo Yang as head of digital marketing in China.

Based in Shanghai, Yang will oversee digital marketing in the region and lead the team to provide data-based creative strategies and communications solutions.

With intensive experience in digital marketing, Yang has in-depth knowledge of multi-channel new media integration. Prior to MSLGroup, Yang has worked with several renowned digital agencies, planning and designing digital marketing solutions for clients such as Estée Lauder, Wyeth, Paris, L'Oréal, Unilever, GlaxoSmithKline and Procter & Gamble.

Daisy Zhu, managing director, MSLGROUP China, said: “Ringo Yang’s joining will not only further strengthen our digital communications capability, but also diversify our management team. This is crucial for MSLGroup’s transformation into a commercial-led communications consultancy, ensuring us to keep up with the changing marketing landscape, provide more effective solutions for our clients and stay ahead of the trend.”

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