Myths About Marketing

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Myths about the marketing contributed to misunderstanding importance of marketing to business processes.

Many business people do not know how marketing contributes to creating new value for the organization. Here are some popular examples of widely accepted myths about marketing.

-The cost of promotions should be reduced in order to display short-term profit

– If you need to raise more revenue is better to recruit sales staff, but to increase marketing efforts.

– Marketing has no direct connection with long-term strategy for the company.

– Marketing deals only with creating clients needs, not their fulfilling.

– Marketing generates only qualitative results, and other business functions quantitative.

– Marketing can not develop a good operational plans because there is no method that would measure their achievement.

These myths are somehow get broad acceptance. Of course the various stories and marketing near misses have led to their popularity. Examples of Coca Cole, HP and others.

Stories of expensive promotions and the collapse of them only strengthened those myths. But this raises the question, what exactly marketing needs to offer . Of course the answer is, clearly visible results were they positive or negative.

The survival of these myths have contributed little or no business reports, business newspaper editors also contributed to the weakness of attention reporting on marketing Research shows that editors understand marketing as something that only big companies are doing.

Irony of all is that many news stories dedicated to financial services,health care or personal finance are actually marketing storys. Yet few readers of those articles connects with marketing Result, marketing it as a undervalued and subject to myths.

Most people forget that marketing is basically ability of telling stories to authentic and creative way. This is a key leadership skill. Precisely this ability of storytelling is highest marketing value. This is a direct way that marketing can help organization. Actually it is not so rare that many CEO executive depend od marketing professionals when it comes to increase sales.

Article debated in details on http://www.genius-solution.co.cc

Myths about the marketing contribiute to misunderstanding importance of marketing to business processes.

Many business people do not know how marketing contributes to creating new value for the organization. Here are some popular examples of widely accepted myths about marketing.

-The cost of promotions should be reduced in order to display short-term profit

– If you need to raise more revenue is better to recruit sales staff, but to increase marketing efforts.

– Marketing has no direct connection with long-term strategy for the company.

– Marketing deals only with creating clients needs, not their fulfilling.

– Marketing generates only qualitative results, and other business functions quantitative.

– Marketing can not develop a good operational plans because there is no method that would measure their achievement.

These myths are somehow get broad acceptance. Of course the various stories and marketing near misses have led to their popularity. Examples of Coca Cole, HP and others.

Stories of expensive promotions and the collapse of them only strengthened those myths. But this raises the question, what exactly marketing needs to offer . Of course the answer is, clearly visible results were they positive or negative.

The survival of these myths have contributed little or no business reports, business newspaper editors also contributed to the weakness of attention reporting on marketing Research shows that editors understand marketing as something that only big companies are doing.

Irony of all is that many news stories dedicated to financial services,health care or personal finance are actually marketing storys. Yet few readers of those articles connects with marketing Result, marketing it as a undervalued and subject to myths.

Most people forget that marketing is basically ability of telling stories to authentic and creative way. This is a key leadership skill. Precisely this ability of storytelling is highest marketing value. This is a direct way that marketing can help organization. Actually it is not so rare that many CEO executive depend on marketing professionals when it comes to increase sales.

Source by Marko Lesko

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