When taking your physical therapy marketing online you need to write for your target market and include important keywords that pertain to your target audience. The forgotten piece for many physical therapy clinics and many internet marketers in general is the photos and graphics they display on their site and / or posts. Let me explain.
Google, Yahoo, Bing and other search engines crawl the internet analyzing web pages and determining what content is on each site. This allows the search engines to categorize information to help deliver search results to users. These search engines can not see the pictures on your site they can only see the file name of your picture. So let's say you created an article on total knee replacements and you have a picture of a total knee prosthesis. If this picture file was saved and uploaded as "r21rlc.jpg" this will not mean anything for the search engine.
In terms of search engine optimization every aspect of your site counts including pictures. A better file name for our example would be "total knee replacement.jpg" In this case the search engines will crawl your site and notice that your picture corresponds to the keyword "total knee replacement" and this will help your sites ranking in the search engine.
Make no mistake about it, the filename you give to pictures is just as important as the keywords you include in your articles. There are many good royalty free photo services on the internet. If you need some guidance or are unsure of how to alter photo filenames head over to my blog which is listed below in the author bio section. At my blog you can also sign up for early bird notification when our physical therapy marketing online training will be available.