Whenever you network, hopefully you share referrals to other people on a regular basis. You find out whatever is needed and think about the people you know that can provide the services or support to help.
Although you offer a referral, what makes that a strong and valid connection? It all comes down to persuasion.
The definition of persuasion is a form of social influence. It is the process of guiding people and oneself toward the adoption of an idea, attitude, or action.
It’s your belief in someone else that shines through in your recommendation. You know first hand that the referral you give will be strong and worthwhile. No advertising will ever compare to someone else’s personal endorsement.
When you focus on giving the best possible referral and establish a reputation for delivering quality leads or connections, you’ll eventually develop a strong sense of persuasion.
I’ve had several people tell me how surprised they were when someone contacted them because I suggested it and that person bought their program without hesitation. It’s because I put my own reputation on the line whenever I give a personal endorsement.
The biggest benefit of having powerful persuasion is being able to move from introduction to immediate business. It eliminates the doubt and speeds up the decision making process based on the level of persuasion you have.
Take time to be a little bit of a critic and really look at all your business transactions. If they offer exceptional service, are highly dependable and give you more value than you paid for, make sure to tell others about them.