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10 Amazing Ways To Blow The Socks Off Your Customers

Touchcard January 16, 2017 Keeping Your Customers When it comes to retaining existing customers and getting new customers, there are three basic options. Unbeatable prices. Think Wal-Mart here. Their customer service is terrible but they’re prices are amazing, so people are willing to put up with poor service. Yes, they hate going to Wal-Mart, but they’ll put up with it for the low prices. World class products. Think Bose or Beats here. Their products are priced high due to the quality. They attract customers who want to use top-notch audio products. Remarkable customer service. If you can’t win on price or quality, customer service is your best bet. Given the crazy explosion of choices these days, customers care more than ever about customer service. They don’t want to wade through endles...

Apple’s Great App Store Sales Report

Apple's App Store racked up an all-time high of US$240 million in sales on the first day of this year. On the whole, 2016 was a very good year for Apple devs, who earned more than $20 billion for their apps -- up 40 percent over 2015. "Apple has always had the most profitable ecosystem and app market in terms of revenue per user and price per app," said Holger Mueller, a principal analyst at Constellation Research. Super Mario Run was the most downloaded app worldwide on Christmas Day and New Year's Day. It made history, with more than 40 million downloads within four days after its Dec. 15 release exclusively on iOS. Games -- including such titles as Monster Strike, Fantasy Westward, Cash Royale and Pokemon Go were among the top-grossing apps, Apple said. The Apple App Store now lists 2.2...

B2B Email Nurturing Campaign – 5 Things to Keep in Mind

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a number of reasons why you need email nurturing, but here are the most important ones: Buyers are not going to engage with you once or twice and buy. In fact, if they had it their way, they would not interact with you at all in the research process. B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver so once you have gotten them to engage with you, you simply cannot afford to let them go. And sending them right to sales is a sure fire way to lose them. 50% of buyers in any system at any given time are not ready to buy (Marketo)....

Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know

Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day. One key difference between Instagram Live video and existing live broadcasting products like Facebook live and Periscope is that Instagram Live video is completely ephemeral: as soon as the broadcast ends, the video disappears. No replays. Alongside live video, Instagram has also launched another ephemeral Snapchat-like feature in its direct messages, enabling users to send disappearing videos and photos to individuals and groups within Instagram...

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? The standardization of platforms Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year. 2016 has been a period of co...

Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best? That is the important question we set out to answer! We had the privilege of speaking with entreprenuer and social media expert, Neil Patel, about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. A huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media. H...

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more. And here’s the even crazier part: The graphic (from Buddy Media) is four years old. Imagine how jam-packed it’d be today! With all these tools to choose from, how can you stay on top of the latest and greatest? As part of our State of Social Media 2016 ...

Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 – Bonus Episode [SSM017]

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and useful insights. This week we’re chatting all about our brand new State of Social Media 2016 Report! 3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media. A huge thank you to all of you for joining us every week for brand new episodes. We appreciate you taking the ...

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Check out our data-packed report on the State of Social Media below, and ...

Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact – Hiten Shah [SSM016]

One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of speaking with Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, about the most important metrics you can be tracking on social media and what makes for the best content online. A huge thank you to Hiten for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for new and creative ways to analyze their social media efforts and tie it b...

5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebook — networks that I could use Buffer to manage all of my posts and share similar content. Sharing to Google+ natively was too much of a stretch from my regular routine of scheduling everything in one place. Well, I’m excited to share some good news and some helpful G+ tips. Now, you can connect a Google+ account to Buffer, which we hope will make your Google+ brand even stronger. And if you’re still on the fence about...

Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours

This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram questions (and social media questions) for businesses everywhere: How can I get ROI and sales from what I share? Fresh on the heels of the announcement, I’d love to share more details on what Instagram shopping might look like and what it means for you and your business. It’d be great to have your though...

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