This’ll add a spring to your step! In celebration of the launch of the new colourways of the New Balance 1906 exclusively at JD Sports, New Balance has launched a multi-channel campaign featuring U.K. recording artist, Sainté.
The campaign follows Sainté during Paris Fashion Week, catching up with his wider community and capturing the diverse appeal of the 1906 and how it is being worn by a new generation of culturally aligned collectives and communities.
Beautifully crafted campaign assets are supported by interactive in store elements to engage JD’s New Balance 1906 consumer in the real world.
The iconic New Balance 1906 men’s sneaker is back with fresh style. Named for the year New Balance was conceived and updated with an upper inspired by running shoe designs from the 2000s, this classic shoe continues to be a staple in the running world.
Its Nergy shock absorbing outsole features a Stability Web for added arch support, while an ACTEVA LITE midsole and ABZORB SBS heel cushioning offer comfort and stability.
The JD Sports exclusive 1906 (M1906RJX; M1906RJV) will be available at JD Sports retail outlets and online at www.jdsports.my starting 8th April 2024.
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