The first thing that you've got to remember is that marketing on the internet entails that exact same marketing strategies you would find in the offline world. The only difference is that the model or system of delivery has changed from an offline one to an online one.
Now before I present these simple, yet effective, niche marketing strategies, I first want to teach you the golden rule to profiting with niche marketing.
All successful niche marketing is done on the emotional level!
For example:
Whenever you get into a new industry or niche, it is extremely important that you connect with your "perfect customer" on an emotional level. This is done by doing market or more specific "customer research."
You do this by asking questions like; why is this person interested in _____, why would they buy ______, who is my "perfect customer" _______ (put yourself in his or her shoes), What is my "perfect customers" passions, desires, pains, fears, motivators, aspirations , loves, etc? Asking and answering questions like these, by doing the proper research, will help you to produce a "marketing plan of action" that will help you to connect emotionally with your target market or niche.
Ok, now for the actual niche marketing strategy, it comes in three steps.
1. Find Your Positive Addicts – Everyone of us is positively or healthy addicted to something, for some people its train cars, for others its jewelry, and yet for someone else it might be hunting or fishing. Your job is to find these groups of positively-addicted hungry people!
(Before I go on, I want you to know that I'm not talking about bad addictions, I'm talking about people who are addicted to positive / good things.
2. Find-Out What Makes Them Tick – We've already talked about this remember? You need to perform the proper research which will help you to connect emotionally with your "perfect customer" by answering questions like; why are they added to this, how much money do they spend on their addiction, are they emotionally addicted, what are their loves, hates, desires, and pains, what products / services are they hungry for, etc. Answering questions like these will help you to determine what makes them tick.
3. Feed Their Positive Addiction – This is the part where you take all the information you've been gathering, study it, find out what their most responsive too, and then give them what they want. There are two ways you can do this … 1 – you can develop your own product or 2 – you can sell other peoples products / services by becoming an affiliate and meeting a commission for all the products / services you sell.
Now of course, there are other niche marketing strategies and skills that you will need to learn, but this simple formula is one that has made billions for those who implement it.
