While everyone was preparing painted eggs and candy bunnies during the Easter holiday, online sellers were busy attending to their customers who shopped relentlessly.
However, you guys have absolutely nothing to complain about as you’ve managed to a make a mint.
According to the data of address management service provider PCA Predict, online sales on Good Friday jumped by 12.4%, surpassing last year’s.
Whether they were at home or elsewhere, online shoppers were constantly glued to their screens on the said day, making sure that they don’t miss out on the best deals.
Mobile and tablet transactions, which increased by 9.9% and 2.5%, respectively, outperformed PC transactions which decreased by 12.7%.
Chris Harle, chief operating officer at PCA Predict, said more people turned to their mobile devices this year as compared to last year.
“Based on our eCommerce trends insight tracker, the highest growth in eCommerce sales was at 6am on Friday (67% increase from 2016) to beat the holiday rush and cash in on sales. By Sunday, people relied more heavily on their mobile devices throughout the day, ditching their computers and tablets, which had no more than 9,000 consumers purchasing per hour, for smartphones, which saw nearly 20,000 consumers per hour on Monday night,” he detailed.
Although desktop computers are still relevant to eCommerce, mobile phones are the primary shopping tool of most, if not all, UK shoppers.
Let’s just say they that people these days see the thrill in shopping while they’re engrossed in another activity.
Online sales dipped as high street footfall increased
However, Easter Saturday saw online sales drop by 4.4% as people have gone out to bricks-and-mortar shops.
Based on the statistics of retail sales analyst Springboard, food and drinks outlets were responsible for the increased footfall in shopping centres.
“This is believed to be a consequence of the worsening of consumer confidence and inflation, which has led to more conservative shopper spending on retail goods and their increased preference for spending on experiences,” explained Diane Wehrle, insights director at Springboard.
Still, the overall spending in bricks-and-mortar shops is a far cry from the amount of money that shoppers splashed out on online retail goods.
Based on the figures of credit card and payment services provider Barclaycard, the total volume of online purchases grew by 26%, as opposed to the 14% growth of total in-store sales.
That is a clear indication that people prefer efficiency over experience.
How did it go for you last Easter?