It has been backed by studies that the choice of packaging can play a huge role in driving the sales of a product. It can be even more effective in drawing the undecided customers. The packaging speaks for the product itself and is seen as a reflection of the product quality and brand reputation. It also helps in creating a sense of emotional attachment among the regular customers. Therefore, it is also very important to pay attention to the design as much as to the product. Here are some valuable tips on how you could increase your product sale by choosing the right form of packaging:
The design should be in accordance with the target audience
The package design should be reflective of the values, attitude, age, and behavior of the target audience. This can help in pushing the product sale to its maximum. This can be brought into effect through the visuals and prints.
The design should reflect the brand personality
Packaging can have a defining effect on the brand personality. So make sure that the design is in tune without your brand principles. If you observe the major brands, you will notice that each one maintains its own unique style in its packaging. For example, Apple maintains a very minimalist design in all its products.
Convenience is as equally important as the appearance. For example, if you are marketing a body lotion, it should come in a bottle makes it highly maneuverable. If one has to go on pumping to get out the lotion, he/she may shift to another product that has addressed the issue. Therefore, the packaging should be such that it solves the most common problems faced by the customers.
There is a very tough competition among almost every product on the market. Going for a visually appealing packaging can make your product stand out in the midst of others, thereby giving you a greater advantage.
Hiring a professional for the design
As the competition is very tough, it is always helpful to go for a professional designer. This can help in building a better product image among the customers.
Showcase the benefits
If you have included any benefits to boost the product sales, it is important for these to be displayed very prominently in packaging. The letters and the graphics can be so chosen that it instantly catches the customer’s eyes.
To make sure that you land up with the best, use the multiple design approach, in which you prepare multiple designs and select the one that seems most fitting to your product.
Color can give a subtle message to the customers and also shape your brand image. Therefore, make sure that you select your color with care.
It has been found out that almost 93 % of the customers place a high weightage to the product packaging. Therefore, adopting the right strategies can definitely help you increase your sales by a significant degree.