Panel Discussion:
Mining Data for Marketing Strategies
• Optimize pricing
• Improve allocation of budget
• Personalise customer experience
• Insights into customers’ emotion
• How to reduce risk in decision making
Moderator: Mr. Chris Tan
(Managing Partner & Founder, Chur Associates)
Guest Panellists:
▪ Ms. Elizabbeth Siew
(Deputy President, Malaysia PropTech Association)
▪ Mr. Stephen Lim (Business Strategist, NexPlatform)
▪ Mr. Previndran Singhe (Committee Member, MIEA &
CEO, Zerin Properties)
▪ Mr. Timothy Hor (Co-Founder & CEO, DAX Venture